Thursday 27 April 2017

'You have got to be sh***ing me' - Zara under fire for featuring thin models in 'love your curves' campaign

Zara store
Zara store
Caitlin McBride

Caitlin McBride

Zara has come under fire for their latest campaign.

The Spanish retailer, which has over 10 stores in Ireland, has launched a new 'Love Your Curves' campaign - which, on paper, sounds great; but their choice of imagery leaves a lot to be desired.

Broadcaster Muireann O'Connell spotted the sign in-store and her post has been shared more than 7,000 times on Twitter.

Two thin models star in the advert, both wearing their signature body curve jeans.

Independent.ie Style has reached out to Zara for comment.

In the meantime, Twitter is being its usual self and seeing the funny side.

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