Monday 21 August 2017

Ivanka Trump under fire for using 60 Minutes interview to sell $10k bracelet

NEW YORK, NY - NOVEMBER 11: Ivanka Trump walks through the lobby of Trump Tower, November 11, 2016 in New York City. On Friday morning, Trump tweeted that he 'has a busy day in New York' and 'will soon be making some very important decisions on the people who will be running our government.' (Photo by Drew Angerer/Getty Images)
NEW YORK, NY - NOVEMBER 11: Ivanka Trump walks through the lobby of Trump Tower, November 11, 2016 in New York City. On Friday morning, Trump tweeted that he 'has a busy day in New York' and 'will soon be making some very important decisions on the people who will be running our government.' (Photo by Drew Angerer/Getty Images)
Ivanka Trump walks through the lobby of Trump Tower, November 11, 2016 in New York City
(L to R) Donald Trump, Melania Trump and Ivanka Trump on 60 Minutes
Caitlin McBride

Caitlin McBride

Ivanka Trump has been forced to apologise after trying to sell a gold bracelet she wore on her father, President-elect Donald Trump's first interview since winning the election.

In what was supposed to be a reassuring interview to the American people of what to expect from the Trump presidency in the much hyped 60 Minutes interview (he said the Mexico wall would be "could be some fencing" and relayed his intentions to deport three million immigrants), her jewellery company saw an opportunity for some priceless advertising.

In the sit-down, Ivanka is wearing a $10,800 gold and diamond bracelet sold on her website and fashion journalists received a 'Style Alert' during the broadcast, directing potential shoppers to purchase

"Ivanka Trump wearing her favorite bangle from the Metropolis Collection on '60 Minutes,'" the email read.

ivanka-trump-bracelet-2016-11-15.jpg

Throughout her father's campaign, her company often linked would-be shoppers to "get the look" through the website after major appearances.

The company has since apologised for the error. President of the Ivanka Trump brand Abigail Klem blamed a "well-intentioned marketing employee" following "customary protocol".

"Like many of us, is still making adjustments post-election. We are proactively discussing new policies and procedures with all of our partners going forward."

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