Saturday 22 October 2016

Is Gigi Hadid's collection for Tommy Hilfiger worth the hype?

Amy Mulvaney

Published 20/09/2016 | 09:41

Gigi Hadid appears at the Tommy X Gigi collection launch at the Samuel B. & Davide Rose Building on Friday, Sept. 9, 2016, in New York. (Photo by Michael Zorn/Invision/AP)
Amy Mulvaney wearing the striped sweater (€139) and sailor pant (€139) from the Tommy x Gigi collection.
Amy Mulvaney wearing the cotton tee (€59.90) and Venice skinny jeans (€189) from the Tommy x Gigi collection.
Gigi Hadid models the Tommy Hilfiger Fall 2016 collection and her TommyXGigi capsule during Fashion Week in New York, Friday, Sept. 9, 2016. (AP Photo/Diane Bondareff)
Amy Mulvaney wearing the long military wool coat (€399) from the Tommy x Gigi collection.
Amy Mulvaney wearing the roll neck sweater (€229) from the Tommy x Gigi collection.
Amy Mulvaney wearing the wool cape (€399) and cotton tee (€59.90) from the Tommy x Gigi collection.

It's the most talked about designer/supermodel collaboration of the moment.

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Considering I’m a tad obsessed with Gigi Hadid, I was first to volunteer to put her new collection with Tommy Hilfiger to the test.

Tommy x Gigi landed in Irish stores on September 1st and fashion lovers around the world flocked to get their hands on a piece of the nautical-inspired collection. The supermodel stalked the runway at New York Fashion Week earlier this month in front of a star-studded FROW including Martha Hunt and Taylor Swift and she has been busy promoting the pieces to her 23 million Instagram followers.

So, I made my way to the Tommy Hilfiger store on Grafton Street to peruse the collection in person and see how it fared on someone whose only common characteristics with the 21-year-old model are her age and eye colour.

Look One

Amy Gigi Fashion _10.jpg  

White trousers are never easy to pull off, but in the name of fashion journalism, I conquered my fear and gave them a go. This outfit is one of the looks styled for the campaign, including very high-waisted skinny trousers with nautical button detailing on the front and a cross-detail navy and white striped jumper.

The jumper was comfortable to wear (I'm a sucker for anything with stripes), however the trousers just weren't for me.

With just one wrong move the material would gather in an area you really don't want it to gather in, if you know what I mean. In the campaign Gigi wears black heeled boots, so I chose to wear my own pair too, although I think a tan pair of wedges or loafers may have suited better. Wearing: Striped sweater (€139) and sailor pant (€139) from the Tommy x Gigi collection.

Look Two

Amy Gigi Fashion _23.jpg  

This, without a doubt, is my favourite outfit out of the five. The jeans were super comfortable, as was the soft white t-shirt. The neckerchief could have gone either way, but I actually quite like it. Neckerchiefs have come back with a bang this season, and they're one of the easiest and cheapest ways to update an outfit.

The jeans had a great fit with a nice mid-rise and ripped finish. This outfit is definitely my style, but I think I'd swap the boots for a pair of Converse in future. Wearing: Cotton tee (€59.90) and Venice skinny jeans (€189) from the Tommy x Gigi collection.

Look Three

Amy Gigi Fashion _32.jpg  

The trench coat was one of the pieces I was most excited about in the collection, but it really disappointed me. It totally swamped me and nearly swallowed me whole.

While it didn't suit me, I think it could work really well on someone else. I absolutely love the length, the belt and the badge detail on the front. Gigi has an extra three inches on me (she's 5ft 9), and I think this coat would better suit someone her height. Saying that, I'm definitely going to have a root around the shops for a similar version that suits my frame, because I felt like a total fashion queen while walking around in it. Wearing: Long military wool coat (€399) from the Tommy x Gigi collection.

Look Four

Amy Gigi Fashion _62.jpg  

I'm a huge fan of roll neck jumpers in the winter, and have quite a few at home that I confidently wear, but I just don't think I was made for this one. I tried the high-waisted flared denim trousers that are paired with this in the campaign images, but I couldn't even bring myself to leave the fitting room in them.

Although it looks good on the mannequin (what doesn't?), it wasn't meant to be for me. So, instead I chose a classic pair of black skinny jeans from the brand which did the trick. Wearing: Roll neck sweater (€229) from the Tommy x Gigi collection.

Look Five

Amy Gigi Fashion _71.jpg  

For the final outfit, I went full sailor and wore the cap that Gigi wears in the campaign with this cape coat. The hat is a little loud for my taste, but I can get on board with this cape. It ticks all the boxes - it's comfortable, fits well and, again and has badge detailing that's majorly on trend. Wearing: Wool cape (€399) and cotton tee (€59.90) from the Tommy x Gigi collection.

The verdict

I have to admit, this collection didn't work for me in the way I hoped it would. And it hurts me to say that. I loved the jeans, t-shirts and cape, but I'd need to explore some of the more youthful pieces that aren't available in store - including the nautical dress, striped maxi dress, leather trousers and infamous 'H' bomber jacket - before making my final judgement.

I did come away with one thing, however: Trying on the outfits is the closest I'll probably ever get to Gigi Hadid, and I'm certainly okay with that.

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