Friday 30 September 2016

'Irish Independent' fashion editor Bairbre Power tops Twitter rankings as influential style journalist

Sasha Brady and Paul O'Donoghue

Published 28/01/2016 | 16:05

Irish Independent Fashion Editor Bairbre Power. Picture: Kieran Hartnett
Irish Independent Fashion Editor Bairbre Power. Picture: Kieran Hartnett

Good news for the Irish Independent's fashion editor Bairbre Power as she tops Twitter rankings as one of Ireland's main style influencers.

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Now in its second year, the index, compiled by communications consultancy Murray, ranks the 100 most influential journalists on Twitter based on three main areas.

These were: absolute popularity as measured by number of followers; quality of engagement as measured by the level of retweeting; and favouriting and activity level as measured by tweets per day.

Bairbre came second in the rankings, behind RTE broadcaster and designer, Brendan Courtney, who took the top spot.

Brendan's design partner, Sonya Lennon, was placed third, as Darren Kennedy and Dee McQuillan were ranked in third and fourth place respectively.

As well as her role as Fashion Editor of Irish Independent and Weekend magazine, Bairbre also runs the social column in Saturday Review, and is the editor of Lineout and Mistletoe digital magazines.

One of the most well-regarded names in the Irish fashion industry, Bairbre said that she was "honoured" to be ranked in "such good company".

The data was based on the previous 3,200 tweets that the user had made, or if the user had yet to make 3,200 tweets, then all of their tweets to date.

Fashion editor of the Irish Independent and Weekend magazne, Bairbre Power, has been ranked among the top five style influencers in Ireland. Photo: Mark Condren.
Fashion editor of the Irish Independent and Weekend magazne, Bairbre Power, has been ranked among the top five style influencers in Ireland. Photo: Mark Condren.

Independent News & Media, which owns this newspaper, had the third highest number of journalists on the top 100 list with 15. RTE had the most, with 21 journalists while 'The Irish Times' had 18 on the list.

Adrian Weckler was ranked as the most influential journalist in the technology category as well as 16th overall while Peter Flanagan topped the property category.

Residential property editor Mark Keenan came fourth in the property category.

Other INM journalists who fared well included Sinead Ryan and Charlie Weston, second and third respectively in the personal finance category, Darragh McCullough in farming and Barry Egan in entertainment.

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