Sunday 25 September 2016

Instagram fashion boss Eva Chen and model Lucky Blue Smith reveal the secret of social media fame – it’s much easier than you think

Anna Hackett

Published 26/02/2016 | 13:21

Model Lucky Blue Smith and Instagram fashion boss Eva Chen have revealed the secret to being 'Insta-famous'.
Model Lucky Blue Smith and Instagram fashion boss Eva Chen have revealed the secret to being 'Insta-famous'.
Instagram Head of Fashion Partnerships, Eva Chen, attends the Rodarte Fall 2016 fashion show during New York Fashion Week on February 16, 2016 in New York City. (Photo by Ben Gabbe/Getty Images)
Lucky Blue Smith and Rosie Huntington-Whiteley at the Elle Style Awards.

Model-of-the-moment Lucky Blue Smith and Instagram fashion boss Eva Chen have revealed the secret of social media fame – and it’s much easier than you think.

  • Go To

Lucky Blue Smith, who was recently named Model of the Year at the Elle Style Awards, knows a thing or two about social media fame.

The 17-year-old Calvin Klein model is one of the most talked-about faces in the fashion industry with an Instagram following of 2.2million fans and a model family which includes sisters Starlie Cheyenne (21), Daisy Clementine (19) and Pyper-America (18) - move over the Delevingnes.

He's one of the new breed of models, dubbed the Insta-models, who have amassed their fame and success through social media.

The model revealed that "being yourself and not trying to be something you aren’t" is key to his Insta-success.

"I'm not always focusing too hard on it [social media]; you want to have some fun with it as well," he told The Independent newspaper.

Lucky Blue Smith and Rosie Huntington-Whiteley at the Elle Style Awards.
Lucky Blue Smith and Rosie Huntington-Whiteley at the Elle Style Awards.

Agreeing with Smith’s claims was Eva Chen, the fashion boss of Instagram, who herself has an admirable 528K followers on the site.

“I think the number one thing about Instagram is that people think there’s some sort of secret or magic to it and all of it is about being authentic and being yourself and respond to your followers.”

A photo posted by Eva Chen (@evachen212) on

Chen gave an example on what she posts so that she can still stay true to herself while online.

“Finding the things that are your signature moves sort of speak. So for me is that I change my bags every day, I change my shoes every day, I usually take a taxi in New York City every day, I eat an apple… For me, that became a signature thing because I started posting that over and over again.”

Instagram Head of Fashion Partnerships, Eva Chen, attends the Rodarte Fall 2016 fashion show during New York Fashion Week on February 16, 2016 in New York City. (Photo by Ben Gabbe/Getty Images)
Instagram Head of Fashion Partnerships, Eva Chen, attends the Rodarte Fall 2016 fashion show during New York Fashion Week on February 16, 2016 in New York City. (Photo by Ben Gabbe/Getty Images)

Chen also praised other Instagram accounts who she believes act authentic, including the official Marc Jacobs account as well as fashion label Mansur Gavriel.

“The best accounts are the ones you feel like you're on an adventure with someone," she said.

Online Editors

Read More

Promoted articles

Editors Choice

Also in this section