Four legged fillies get overlooked on Ladies Day at the Dublin Horse Show
Well-known milliner Carol Kennelly from Tralee, Co Kerry in a spectacular ivory ostrich feather dress has scooped the Blossom Hill Ladies' Day Best Dressed Lady title at the Dublin Horse Show
Emotional and in complete disbelief, the 42 year old mother of two was thrilled with her prize of an €8,000 trip to New York.
The dress was by Kerry designer Tina Griffin - "she was in the crowd with the loudest shriek - apart from mine," said Carol.
The best-dressed man award went to carpenter Maurice Keogh from Sandycove in Dublin.
Limping on a stylish dog-headed cane because of a chipped bone in his ankle and sporting a tweed waistcoat and jacket, teamed with mustard trousers, he explained: "This is not how I normally dress."
"Usually I'm covered in sawdust," he joked.
His prize was a €5,000 VIP package for two people in the g Hotel in Galway - which includes a personal butler.
The four-legged fillies barely got a look in earlier today when Ladies Day got into full swing.
"I'd like to watch the showjumping but..." shrugged a contestant preoccupied between keeping her large hat balanced and maintaining her place in the queue.
And with acclaimed milliner Philip Treacy on the judging panel, the stakes were higher than ever.
By 3pm, over 600 women - and a semi-respectable scattering of men - had already been up on stage to discuss their outfit, taking in provenance, colour, structure and even, it seemed, philosophy.
Anything goes seemed to be the trend of the day and there were feathers, lace, neon - and all manner of off-the-wall hats and headgear including the famous RDS Puissance red-brick jump artfully depicted in red and white beads worn by Breda Hegarty from Cork.
A 'hobby' milliner in her own right, she designed the hat especially for the occasion.
And with many other milliners also on hand today, all were in a state of sheer excitement in the hope of meeting their leading inspiration Philip Treacy attending - incredibly - his very first ever Dublin Horse Show as a guest of the g Hotel.
However he admittedly he had been there in spirit on countless other occasions.
Head to toe in striking cobalt blue by Alexander McQueen, Treacy talked about his hat philosophy, revealing how as a student, people had thought he was mad to go into hatting. "I disagreed, thinking "well everybody has a head," he said.
And though he now dresses the heads of royalty, the Prince of hats told how some of his most exciting jobs have entailed making hats for women who have saved up for a Philip Treacy hat to wear to the weddings of their children because it "means more."
"The woman who works in my shop in London says that actually I don't sell hats, I sell dreams," he said.
At the Horse Show with his partner, Stefan Bartlet, Treacy said he was in Ireland for the next week, taking in a visit home to Ahascragh in Co Galway and trip to the g Hotel in Galway City, for which he designed the interior.
And though he had only just arrived and hadn't had time to survey the crowd of the best-dressed ladies, Treacy spoke strongly about the strong sense of Irish style.
"Irish women are supposed to be the most beautiful in the world, aren't they?" he questioned.