Tuesday 6 December 2016

First Look: Beyonce’s Ivy Park collection for Topshop arrives in Ireland and it's surprisingly affordable

Meadhbh McGrath

Published 14/04/2016 | 11:38

Beyonce for Ivy Park/Ivy Park
Beyonce for Ivy Park/Ivy Park
Beyonce/Instagram
Queen Bey: Beyonce in Ivy Park.
Leggings, €62 at Topshop
Sports bra, €34 at Topshop
Mesh hoodie, €59 at Topshop
Leggings, €54 at Topshop
Sports bra, €30 at Topshop
Sweatshirt, €62 at Topshop
Bodysuit, €42 at Topshop

Today’s the day – Beyonce’s first line of effortlessly cool activewear has finally dropped at Topshop, and it’s surprisingly affordable.

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Considering the initial announcement was made two years ago, there was a lot of hype surrounding the collection, but Bey did not disappoint.

Beyonce’s biggest fans were up at dawn to get their hands on a piece of the action.

Danielle Olivierre (20) is a self-described “die-hard fan” and braved the rain early this morning to be first to buy one of Beyonce's designs.

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“Since I was a kid, I looked up to her, I used to nickname myself Deyonce!” she said.

“I basically bought one of everything today – I got some casualwear, some gymwear, swimwear, shoes, a hat… Basically all my wages went on this collection!

“I like how it’s casualwear meets sportswear, and I like how she’s promoting an active lifestyle. It gives you a chance to look good while you’re getting fit.

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“There are a few things there that I can mix with jeans and boots. That’s why I like it, I can wear it all the time, it’s not just a nice dress I’ll wear once.”

Read more: 'Beyonce's a perfectionist': Topshop boss opens up about working with the star ahead of Ivy Park launch

Aoife Nolan (19) was also laden with shopping bags, and said she loved how the collection blends high-performance sportswear with off-duty style.

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“I bought basically all gym stuff, but it’s the kind of sporty gear that you can wear on a normal day,” she said.

Kerri Doran (19) agreed, adding: “I bought mostly gym stuff to get me back in the gym - I have clothes now I have an excuse!

“I’d definitely wear them out as well on a day where you just want to throw on anything, that’s what they’re for. This stuff is gorgeous, it’s worth the money.”

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While some of the standout pieces – such as the hexagon mesh textured bomber and the reflective honeycomb printed jackets and crop tops – are not available in Dublin, there are plenty of options that work just as well for a workout or a night out.

Unlike most athleisure clothing, Beyonce ensured her designs were fit for performance, resulting in high-octane fashion to match a high-intensity workout.

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The performance aspect is most evident in the line’s leggings. Available in three styles – “I” (low-rise), “V” (mid-rise) and “Y” (high-rise) – and three lengths – capri, ¾ and full leg – they are crafted to work from the inside out, featuring built-in contour shorts for a streamlined shape that simulatenously supports and flatters a range of physiques.

The leggings and matching logo-emblazoned sports bras come in plain black and grey as well as cobalt blue, but our favourite are the bold blue patterned pair (€62, with matching bra €34), perfect if you’re looking to inject some colour into your fitness wardrobe.

 

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Beyonce clearly takes her workouts seriously - as we saw at her recent Superbowl performance, when she slayed some intense choreography.

Read more: In defence of loungewear: How comfort finally became fashionable

When you’re working up a sweat having a go at some of her moves, “wicking” fabric will absorb moisture for a more comfortable workout. The running vests (€35) are built with inner mesh bra support, and Ivy Park’s shorts (€30), leggings (€59) and sports bras (€30) are all made with sweat wicking material. They also contain ventilation mesh panels for added comfort.

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Of course, if you’re less interested in hitting the gym than looking flawless on a night out, there are cool mesh baseball shirts (€49) and the sleek logo bodysuit with mesh trim (€42) worn by Beyonce in the brand’s campaign.

For casual off-duty cool, we loved the blush pink corded sweatshirt (€62), sheer mesh hoodie (€59) and on-trend pool slides (€28).

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