Brendan Courtney: The aim is to be sexually attractive at Aintree and that's a worry
It was all about the short skirts and dodgy fake tan as the Grand National Festival kicked off with a bang.
But leading Irish fashion guru Brendan Courtney said the style on show at the Liverpool racecourse yesterday was "shocking".
The co-owner of Lennon Courtney told the Herald that the over-the-top style on show was a "sexualisation of women".
But he said he loves the "spectacle" that is the festival at Aintree.
"It's shocking, but I enjoy it - and the festival does look like good craic," he said. "I think the over sexualisation of women is passe and I always find it a little disappointing that young women do it to themselves - it's almost anti- feminist.
"Some will say it's not, and that they are doing what they like with their own bodies, but the aim is to be sexually attractive and that's a worry."
Courtney, who has a Dunnes Stores fashion range with business partner Sonya Lennon, knows a thing or two about Ladies Days, having visited 30 racing festivals as part of an RTE documentary.
"I'm a bit uncomfortable with the idea of Ladies Day because I think it creates competition among women, which doesn't give a very positive message," he said.
"But I have learned that most women go for the fashion and the family aspect. It does get more people out to the races so that is a good thing."