And they're off! Coleen Rooney leads the...er, glamour...at Aintree
It's that time of year again.
Fake tan, high heels, higher hemlines and everything in between can only mean it's time for Aintree.
In a bid to class up its image, organisers encouraged racegoers to dress "aspirationally" and think more Kate Middleton than Footballers Wives - but it looks like they missed the memo.
Wayne Rooney's wife Coleen Rooney, fresh from a trip to Barbados, opted for an orange lace cape dress with scallop trim as she continued her 30th birthday celebrations.
Elsewhere, the uniform of ski high nude peep toe heels, oversized sunglasses and colourful fascinators was the look du jour among female racegoers.
In February, John Baker of the Jockey Club, which owns Aintree, told The Times it was time to "refresh" Ladies Day, which takes place on Saturday.
"This year we will have a style code rather than a dress code. We are trying to move it forward and make it a little bit more aspirational than it had become," he explained.
"It is not telling people what to wear — we have to stress that. You will still get photographers looking for that unflattering shot of expanses of flesh, but we have a style ambassador now and we are trying to say these are the styles going.
"We love the fact that people come and are able to express themselves in the way that they dress. It is what is going on in the fashion world."