Stella McCartney has specs appeal with first eyewear collection
Published 09/01/2013 | 11:36
Stella McCartney is set to launch her first collection of optical eyewear in March.
The British designer already has a line of sunglasses, which launched in 2003 and have been extremely popular.
The collection will consist of five styles and draw inspiration from McCartney's signature masculine-meets-feminine aesthetic, using a warm colour palette of burgundy, taupe, black, teal.
As ever, she's keeping up her green credentials by using the same bio-acetate used in the sunglasses range, which are made of 54 per cent natural sources. The product's formula combines cellulose, the most common organic compound on Earth, which is renewable and biodegradable, together with natural plasticizers, which differ from DEP (Diethyl Phthalate), as they derive from citric acid, a natural substance obtained through a fermentation process.
"Optical is more and more part of fashion," McCartney told WWD of her new venture. "If you actually take a moment to look around, you are surrounded by optical both as a necessity and a statement. It is exciting because it says something new, all ages express themselves through optical."
Prices will range from €183 to €193, and will be available from high-end retailers and opticians.
By Bibby Sowray, Telegraph.co.uk