Sunday 11 December 2016

Spring Trend: How to get the Erdem look

Anne Marie Boyhan

Published 16/03/2011 | 16:44

LONDON, UNITED KINGDOM - OCTOBER 15: Michelle Williams attends the premiere of 'Blue Valentine' 54th BFI London Film Festival at Vue West End on October 15, 2010 in London, England. (Photo by Eamonn McCormack/WireImage)
LONDON, UNITED KINGDOM - OCTOBER 15: Michelle Williams attends the premiere of 'Blue Valentine' 54th BFI London Film Festival at Vue West End on October 15, 2010 in London, England. (Photo by Eamonn McCormack/WireImage)
Red lace dress from M&S €145
LONDON, ENGLAND - SEPTEMBER 20: A model walks the runway at the Erdem Spring Summer 2011 fashion show during London Fashion Week at on September 20, 2010 in London City. (Photo by Karl Prouse/Catwalking/Getty Images)
Ruby Cotton dress €99.99
LONDON - SEPTEMBER 20: A model walks the catwalk at the Erdem S/S 2011 fashion show at Bedford Square during London Fashion Week on September 20, 2010 in London, England. (Photo by Samir Hussein/Getty Images)
Miss Selfridge sandal, €30

Erdem, the British designer who makes dresses that a lot of women want to wear, is the talk of the town at present. His spring summer 2011 collection featured floral dresses, shirts and shoes which he interchanges with red or white lace.

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First up were Erdem’s amazing floral prints with scooped or slashed necklines, nipped waists and flattering, nearly A-line hemlines. The Maryiln silk dress (€698, Myteresa.com) is our favourite, and we’ve found a beautiful reincarnation of it in the form of Olga de Polga’s floral dress at Irish online store Ruby Cotton (€99.99). Wear it now with opaque tights and with bare legs come summer.

Next, Erdem showcased a little red lace dress which has rose to super stardom thanks to the label’s devotees Alexa Chung and Michelle Williams, who were both snapped in it.

Our favourite high street way to get this taste of lace is Marks and Spencer’s whose red lace dress cost €145. Wear it with nude or red shoes; red on red is oh so now after all.

Erdem’s little white dresses will have brides-to-be looking for a short, “non bridal” dress gushing; and for that, there’s no high street substitute, just buy the real thing.

However, if florals or red lace just don’t do it for you, then Erdem’s SS11 floral shoes just might be the touch that you need to finish off an outfit. To recreate the look, we recommend Miss Selfridge’s Pink Floral Sandal (€30) – just tie in ribbons to the ankle.

With all these options, we feel a proper garden party coming on.



Anne Marie Boyhan is the editor of WhatSheWears.ie the Irish Fashion & Lifestyle site.

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