So how did Lidl’s €15 leather jacket survive Electric Picnic?
Published 07/09/2015 | 12:07
We wanted to see just how much bang you can get for your buck with LIDL’s new fashion collection - so we put their star piece to the ultimate test over three days at the festival.
When you consider that €15 just about covers two pints of beer at a festival these days, it’s pretty impressive that supermarket chain LIDL have unveiled a leather-look jacket with that price tag.
The jacket is from the German retailer’s new ‘See You in Berlin’ range of fashionable and affordable pieces like chunky knits, biker boots and some 40 other styles of clothing, footwear and accessories.
The faux leather jacket from the Esmara collection has certainly been tipped as the hero piece of the bunch, and we were curious as to whether it would live up to the hype. And where better to put it to the test than three days of revelry at Stradbally based Electric picnic
Firstly, there’s a great shape on the jacket. A size 10 was fitted and flattering with the round collar neckline, quilted detailing on sleeves and the silver hardware. I can also vouch for it being easy to dance in, as it kept me warm at the Red Bull forest rave until 6am.
With a high street buy - customers are essentially looking for three things: a garment that is fashionable, durable and comfortable. The jacket certainly ticked the boxes on all three categories.
In terms of durability, the jacket endured a random downpour of rain during Underworld’s epic set on Friday night, an upside down spin on the Ferris wheel in the Jimi Hendrix campsite, the aforementioned forest rave, lots of dancing in the Dispachio tent and Electric Arena, pints being spilled over it at the Heineken Sound Atlas and an early morning rave. Not to mention when I accidentally left it behind at Casa Bacardi and thanks to an attentive reveller, it still found its way back to me.
When I told people about this feature, they were dying to try it on for size too, so the jacket was also worn by a few male and female festival goers at random times over the weekend.
Now if that’s not what you call a supermarket steal, I don’t know what is.
To see our round up of festival fashion pictures, check out @IndependentStyle on Instagram.