Tuesday 27 September 2016

So how did Lidl’s €15 leather jacket survive Electric Picnic?

Published 07/09/2015 | 12:07

Pictured at the launch of Lidl's Esmara Autumn/Winter collection are Maeve Madden and Shauna Lindsay modelling new season pieces, including faux leather jackets for €14.99 and shift tops for €7.99
Freya dons Lidl's €15 leather jacket in a photo with Amy Huberman

We wanted to see just how much bang you can get for your buck with LIDL’s new fashion collection - so we put their star piece to the ultimate test over three days at the festival.

  • Go To

When you consider that €15 just about covers two pints of beer at a festival these days, it’s pretty impressive that supermarket chain LIDL have unveiled a leather-look jacket with that price tag.

The jacket is from the German retailer’s new ‘See You in Berlin’ range of fashionable and affordable pieces like chunky knits, biker boots and some 40 other styles of clothing, footwear and accessories.

The faux leather jacket from the Esmara collection has certainly been tipped as the hero piece of the bunch, and we were curious as to whether it would live up to the hype. And where better to put it to the test than three days of revelry at Stradbally based Electric picnic

Firstly, there’s a great shape on the jacket. A size 10 was fitted and flattering with the round collar neckline, quilted detailing on sleeves and the silver hardware. I can also vouch for it being easy to dance in, as it kept me warm at the Red Bull forest rave until 6am.

Read more: Frugal fashionistas rejoice as Lidl launch new collection, including €15 leather jacket and boots

Pictured at the launch of Lidl's Esmara Autumn/Winter collection are Maeve Madden and Shauna Lindsay modelling new season pieces, including faux leather jackets for €14.99 and shift tops for €7.99

With a high street buy - customers are essentially looking for three things: a garment that is fashionable, durable and comfortable. The jacket certainly ticked the boxes on all three categories.

In terms of durability, the jacket endured a random downpour of rain during Underworld’s epic set on Friday night, an upside down spin on the Ferris wheel in the Jimi Hendrix campsite, the aforementioned forest rave, lots of dancing in the Dispachio tent and Electric Arena, pints being spilled over it at the Heineken Sound Atlas and an early morning rave. Not to mention when I accidentally left it behind at Casa Bacardi and thanks to an attentive reveller, it still found its way back to me.

Read more: EP VIPS: Celebrities spotted at Electric Picnic 2015

When I told people about this feature, they were dying to try it on for size too, so the jacket was also worn by a few male and female festival goers at random times over the weekend.

Freya dons Lidl's €15 leather jacket in a photo with Amy Huberman
Freya dons Lidl's €15 leather jacket in a photo with Amy Huberman

Now if that’s not what you call a supermarket steal, I don’t know what is.

To see our round up of festival fashion pictures, check out @IndependentStyle on Instagram.

Pictured at the launch of Lidl's Esmara Autumn/Winter collection are Maeve Madden and Shauna Lindsay modelling new season pieces, including faux leather jackets for €14.99 and shift tops for €7.99
Pictured at the launch of Lidl's Esmara Autumn/Winter collection are Maeve Madden and Shauna Lindsay modelling new season pieces, including faux leather jackets for €14.99 and shift tops for €7.99
Freya dons Lidl's €15 leather jacket in a photo with Amy Huberman

Online Editors

Read More

Promoted articles

Editors Choice

Also in this section