Tuesday 6 December 2016

She wears it well: The women of Mad Men

Kate Finnigan

Published 01/09/2010 | 14:07

LOS ANGELES, CA - AUGUST 29: (L-R) Actresses January Jones, Elisabeth Moss and Christina Hendricks, winners of the Outstanding Drama Series Award for
LOS ANGELES, CA - AUGUST 29: (L-R) Actresses January Jones, Elisabeth Moss and Christina Hendricks, winners of the Outstanding Drama Series Award for "Mad Men," pose in the press room at the 62nd Annual Primetime Emmy Awards held at the JW Marriott Los Angeles at L.A. Live on August 29, 2010 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)
Actress Christina Hendricks. Photo: Reuters
Actress Elisabeth Moss arrives at the 62nd Annual Primetime Emmy Awards held at the Nokia Theatre L.A. Live on August 29, 2010 in Los Angeles, California.
Actress January Jones arrives at the 62nd Annual Primetime EMMY Awards at Nokia Theatre L.A. Live on August 29, 2010 in Los Angeles, California.

On Emmy night, there was only one winner in the style stakes.

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Like the rest of the world I believe that Mad Men is the Greatest Television Drama Ever Broadcast and have already stocked up on Lucky Strikes, Glenfiddich and Maidenform girdles to ensure the ultimate viewing experience for the new series.

So I wasn't likely to pass up the opportunity to talk about the Mad Women's sartorial prowess at the Emmys this weekend.

I will note that for an actress the drawback of having an expert like Janie Bryant in charge of costume on your show, is that one's 'real life' appearances can be something of an anticlimax.

The vision of Joan Holloway in a scarlet wiggle dress in one long-gone episode so permanently burnt itself on my retina that to see her real-life alter ego, Christina Hendricks, in even a hint of floatiness feels a bit wrong - like seeing a priest in his civvies.

And two things immediately crossed my mind about January Jones' look. One, a hem should either be long or short; both at the same time is hedging your bets and losing. Two, get the girl a decent blow-dry for God's sake. She's a celebrity!

So this was the night for Elisabeth Moss aka Peggy Olsen - the feisty career girl who would rather impress with her tight copy than her tight skirt (yay, Peggy!) - to shine. Moss' frumpier onscreen wardrobe leaves her with less to prove but don't let’s take away from her success.

Ivory, one shouldered and fishtailed, the dress is classic Hollywood. The side-swept hair and drop earrings are perfection. And rather than going all-out Avenue of the Stars with a red lip, a more neutral pinkish shade keeps the look contemporary.

Oh, Miss Olsen, you really are beautiful...

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