Robert Pattinson to be the new face of Dior men’s fragrance
Published 31/10/2012 | 14:40
According to E!, the contract is worth in the region of €9.2 million and will see the star in a series of ad campaigns for the brand.
It’s been a very lucrative time for actors and fragrance deals. Brad Pitt is rumoured to have been paid more than €5m to be the first male face of Chanel’s No 5 fragrance. Jude Law meanwhile is already the face of Dior’s Homme scent.
Of course, Robert is following in footsteps his on/off girlfriend, Kristen Stewart, who is fronts the campaign for the Balenciaga perfume, Florabotanica. Although the Twilight franchise might be at an end, it appears that infidelity and perfume deals will keep R-Patz and K-Stew in the limelight for a while yet.