Prairie pastels in a nostalgic price range
Published 10/02/2010 | 05:00
RECESSIONISTAS in search of cheap chic need look no further than the spring collection from Awear.
Dubbed 'Dakota Blue', the collection is ultra-feminine, with lots of chiffon, delicate florals, lace and ruffles, in pastels of dusky pink, oatmeal and charcoal grey.
Layered tutus, bustiers and lots of scarves are reminiscent of Madonna in her 'Desperately Seeking Susan' days, while the ditsy print sundresses hint at English Rose nostalgia. For those who prefer an edgier look, match all that floaty softness with denim.
Even more refreshing than the clothes are the prices, which start at €30 for a dress, blouses from €25 and tees from €8.
The vintage denim jacket is just €35 while a lined suede jacket, with broderie anglaise detail around the edges, is just €60.
Awear CEO Annmarie Flood said: "Dakota Blue is inspired by the everyday girl. . . fun, easy to wear, relaxed pieces, reigniting our passion for all things with a feminine touch."
There is no sign of the sequins and shoulder pads which were threatening to make a comeback. Instead, the colour palette is gentle on the eye, with pastels, honey and greys in trend.
The saloon/cowgirl look is reflected in suedette boleros, fringing and faded denim.
The trend for 'big' endures in bags -- oversized tan shoppers are essential or a low slung fringed crossover bag makes the perfect wardrobe update.
The collection arrives in store and at www.awear.com from February 15.