Friday 22 September 2017

'Pop-up' frock sale a really bright idea

Former Miss Irelands Sinead Coonan, Lynn Kelly, Aoife Cogan and Blathnaid McKenna dress up in Dublin.
Former Miss Irelands Sinead Coonan, Lynn Kelly, Aoife Cogan and Blathnaid McKenna dress up in Dublin.

Bairbre Power Fashion Editor

Sinead Coonan, Lynn Kelly, Aoife Cogan and Blathnaid McKenna dress up in Dublin yesterday. Robbie Reynolds

The pink Prada dress hangs temptingly with its original price tag of €1,240 -- but tomorrow, a bargain hunter is going to snap it up for a quarter of that.

The size 12 designer number goes on sale in Dublin along with 6,000 other dresses donated for the annual Buy My Dress charity fashion fest, which this year takes place in eight locations around the country.

Four former Miss Irelands -- Sinead Noonan, Aoife Cogan, Blathnaid McKenna and Lynn Kelly -- yesterday modelled some of the dresses donated for the one-day, pop-up fashionable fundraiser in aid of the Down Syndrome Centre in Dun Laoghaire, Co Dublin.

They lined out in a special window display of donated dresses for the event, which is supported by Kellogg's Special K.

The Dublin sale, with 1,750 nearly new frocks, many never worn, takes place at the Royal College of Physicians, Kildare Street. There are also sales in Kilkenny, Cork, Kerry, Wexford, Limerick, Galway and Mayo, from 10am to 6pm.

This is the third year of the DSC fundraiser, which has raised €90,000 to date.

Volunteers were busy yesterday filling the rails with desirable labels such as a Dolce & Gabbana turquoise cocktail dress and a striking MaxMara grecian-style dress in burnt orange with gold tassels.

Vintage donations included a blue print dress from legendary British designer Zhandra Rhodes.

For more information, see buymydress.ie.

Irish Independent

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