Friday 28 April 2017

Penneys: Spring's in December air for January ...

January wears a printed jacket, triple collar blouse and shorts from Penneys
January wears a printed jacket, triple collar blouse and shorts from Penneys
Naoise wears a tribal print dress from Penneys.

Bairbre Power Fashion Editor

PENNEYS goes from strength to strength -- opening five new stores across Europe next week.

Its affordable, 'fashion-forward' philosophy is turning into a remarkable business success for the firm that started in Mary Street in Dublin in 1969.

The five new stores the fashion group is opening -- two in Germany, one in Holland and two in Scotland -- will bring its total to 232, of which 38 are in Ireland.

Yesterday was the first day of December, but Penneys used a model called January to showcase some of its 2012 spring-summer trends.

Hybrid

Dublin model January Russell yesterday showcased key fashion forward looks from the chain store, which has introduced a new fashion hybrid to cosy up to.

The Blacket -- a cross between a blouse and a jacket -- comes fast on the heels of other successful hybrids like the Shootie -- shoe and bootie, Skort -- skirt and shorts, and Jeggings -- jeans and leggings.

The in-house design team has embraced a new mood of femininity for spring with retro references from the 50s and 60s, including pretty lace prom dresses.

The androgyny trend is not gone, and Penneys' tuxedo jackets in white and black and a super-cute red jersey are guaranteed to spark lots of interest when they arrive into store early next year.

A floral blouse with black placquet over the shoulders (€13) worn with a meadow-print pencil skirt (€15) was a complete showstopper yesterday.

Elements of Mary Katrantzou's print genius come through in colourful pieces.

While The Dress has dominated most women's wardrobes, next season sees the dressy combo of trousers and blouse.

Ann Marie Cregan, Penneys buying director reports "real success in recent weeks with the over- the-knee pencil skirt and blouse silhouette".

Fabrics coming through include sporty neoprenes that stretch to deliver sexy body con with a twist while 'posh poly' is a polyester chiffon that feels like silk , yet another wallet-friendly advance that cost-conscious shoppers will appreciate.

The prospect of attractive colours like seafoam green, hibiscus and geranium pink plus warm corals beckon temptingly after we've ticked the blacks and glitter of the yuletide party season.

Irish Independent

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