Olsen twins to launch online fashion site
Published 07/04/2011 | 15:13
Mary-Kate and Ashley Olsen are set to give personal styling advice online.
The ultra-stylish twins, 24, are launching their latest venture called Stylemint.com this summer. The actresses, whose successful labels include fashion favourite The Row, have created an online shopping site where they aim to give users a full retail experience, including style tips and advice.
Shoppers need to register as members to enjoy the service, and can then take short style quizzes where they will be given personalised monthly recommendations based on what the store is selling.
"With Stylemint.com, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers,” Mary-Kate told WWD.
The site – which will also feature videos of the twins going about their daily fashion business – is set to launch in July. The model for the new site is similar to that of JewelMint.com, a jewellery partnership between British stylist Cher Coulter and actress Kate Bosworth.