Office workers stop working, start online shopping on Wednesday at 4pm
Bored office workers are most likely to set aside their tasks and indulge in a spot of online retail therapy at 4pm on a Wednesday.
Traffic to internet shopping sites is 75 per cent higher at 4pm on the middle day of the working week than at the quietist times, a study has found.
The research suggested employees are turning to online shopping to stave off boredom and escape from the pressures of work.
Many workers also start browsing for internet bargains during the “post-lunch slump”, with the afternoons proving the most popular time to buy online.
There is a 52 per cent rise in the number of people shopping online on a typical workday afternoon compared with mornings, while shopping traffic is 11 per cent higher at 2pm than at midday.
Post-weekend blues mean Sunday night is the second most popular time for online shopping after Wednesday, with a 27 per cent increase over Saturday night.
Robin Landy, founder of the price comparison website InvisibleHand, which conducted the research, said: “With workplace stresses and problems, there’s little wonder people head online to spend money."