No-frills fashion a thing of the past
Published 15/09/2010 | 05:00
Hitchcock movie sirens, glamorous military gals and dandy boys in Paul Costelloe county checks shared the catwalk as Arnotts rolled out its 2010 autumn/winter fashion show in store last night.
You could play a guessing game trying to spot the bankers in between the models and fashionistas eager to spot the new exclusive labels at the 167- year old Henry Street store.
Far from looking despondent at recent financial developments, the store's fashion team report a major increase in business and a welcome influx of new labels.
"Despite everything you might read in the paper, our fashion business is 29pc ahead of last year," said Deirdre Devaney, fashion and beauty buying director.
"We are seeing a trend in the high street where shoppers want to buy more investment pieces. There is a return to commodity buying in the form of statement pieces like outerwear, boots and knitwear."
Popular colours include classic camel, which was livened up with vibrant reds and pops of leopard print.
First down the ramp, a tailored Hobbs dress (€140) sent the pens into ticking mode on the running order.
And the style squad feasted their appetites on new labels. NW3 shares the heritage, tailoring vibe of its big sister label, Hobbs. Aquascutum, Coast and Reiss for men and women have been added this season. And after years of frills, the architectural qualities of the 'Clean Lines' segment in the show triggered smiles of admiration.
Next big date in Arnotts' fashion diary is the arrival of Peter O'Brien's limited-edition coats and dresses on October 4. To say appetites are honed is an understatement.