No Doubt to collaborate with Fred Perry
Published 10/12/2012 | 11:48
Fred Perry is set to add Gwen Stefani's pop band to its portfolio of celebrity collaborations.
You could never accuse Fred Perry of being predictable when it comes to collaborations: with the late singer Amy Winehouse, Olympic gold medalist Bradley Wiggins and London Fashion Week star Richard Nicoll already in its portfolio, the label is set to team up with Gwen Stefani's pop group No Doubt.
The Southern California-based group have worked on "a collection of classic Fred Perry styles, referencing their ska and reggae roots and tapping into Fred Perry's relationship with subculture," according to WWD .
The range will debut in the US in January 2013 and launch in the UK in spring, with highlights including slim-fitting shirts for both sexes, Fifties-style bomber jackets and a punk-inspired tartan-check V-neck sweater
If there's anything which takes us one step closer to bleach-blonde Stefani and her washboard abs, we're there. Stay tuned for more updates.