New York Fashion Week: Edun spring/summer 2011
Bono's wife makes eco catwalk debut at New York Fashion Week
Published 14/09/2010 | 11:49
Ali Hewson, the wife of the U2 rock-star, Bono, gave ecological style a fresh and funky image at New York Fashion Week today.
A gravel floor in an old garage downtown was the setting for the catwalk debut of Edun, the eco label she founded with her husband five years ago to promote trade with Africa, and which uses organic materials whenever possible.
The luxury conglomerate, LVMH, (Louis Vuitton Moet Hennessy), bought a stake in the brand a year ago, and confirmed its commitment to sustainable values in fashion by having the couple appear, in Edun clothes, in a new 'Core Values' advertising campaign, photographed in the African grasslands, and released in August.
Yesterday's Edun collection, for spring/summer 2011, was designed by fellow Irishwoman, Sharon Wauchob, who also has her own label, based in Paris.
The clothes came in dusty shades of khaki, tan, beige and black, inspired by the scrubland of Africa - where 15 percent of the collection is now made. Frayed edges and naïve fringing details lent the pieces a homespun, handmade feel.
Anorak-style jackets were layered over shirts, in a white Fairtrade cotton produced in Uganda, and leather wrap-skirts - which Hewson stressed was "a by-product" and ecologically sound.
Beige trench-style and shirt-tail dresses were sashed with ethnic belts, made from metal and cloth, handmade in Kibera, Nairobi's biggest slum.
Black and white "African" print silk, long, backless dresses were trimmed with recycled metal.
The front-row line-up for the show included Sam Taylor-Wood and her fiancé, Aaron Johnson; Roman Abramovich's girlfriend, Dasha Zhukova; and the rock singer, Gavin Rossdale, of Bush, with his four year old son Kingston.
Ali Hewson joined them to watch the show, holding a single red rose.
It was not, however, from Bono, who did not attend. "But I'm sure there will be plenty more for me at home, " she said.