New styles a love letter to autumn
Penneys' AW15 Primark fashion collection is a love letter to the season ahead.
Models Gracie O'Mahony and Teodora Sutra yesterday showcased the Autumn Winter collection in Arthur Ryan House, the company's officially reopened headquarters on Dublin's Parnell Street.
Ribbed, sheared and fringed pieces wrap, drape and cocoon in the 'Frontier' storyline which is full of snug staples, ideal for these transitional times when the weather can't make up its mind what it wants to do so the answer is to layer it up.
This Irish buy from Dublin is currently wowing shoppers at Primark's first US store in Boston which opened on September 10. They are re-educating American consumers on pricing and opened in Philadelphia's King of Prussia Mall in November, followed by Madrid's main shopping street, the Gran Via, on October 15.
Spanish shoppers should love the Fitzrovia story with its classic palette, rich in neutral tones.
Gracie (above) wore a black lace skirt (€12) that was toughed up with a burgundy sparkle knit (€18), glitter clutch (€8) and snake-print heels (€24).
Teodora's navy cape costs €35 and her cream ruffle dress is €28 (right).