Move over Myleene: Rosie is new face of M&S
It's out with normal looking celebrities and in with the beautiful people at Marks and Spencer as David Gandy and Ryan Reynolds join Rosie Huntington Whiteley for their autumn campaign.
When it was announced earlier this month that Marks & Spencer were axing their celebrity packed ad campaigns (the ones who brought us a smug gaggle of famous girls pretending to be normal), it was assumed the high street stalwart were on a cost-cutting drive.
Not so it seems after M&S announced that their new campaign line-up includes Victoria's Secret model, Burberry Body babe and Transformers actress, Rosie Huntington Whiteley; Hollywood actor and ex Mr Scarlett Johansson, Ryan Reynolds and male supermodel, David Gandy.
Rosie and Ryan make quite the pretty picture, cosying up outside the St Pancras Grand hotel for M&S' high end line 'Autograph', in pictures which are sure to make her boyfriend, action star Jason Statham, green around the gills.
"Rosie and Ryan are the perfect fit for Autograph - beautiful, exclusive and absolutely contemporary. On set, they worked together to deliver a mesmerising performance which allowed us to capture shots that literally sizzle with excitement and an air of mystery" says Steve Sharp, M&S Executive Director.
Reynolds seems equally pleased with the casting, "I was thrilled when M&S asked me to be in their campaign and Rosie was a pleasure to work with."
We bet she was Ryan. The gorgeous Rosie has become 2011's unofficial pin-up girl after a string of drop-dead sexy red carpet appearances and an eye-catching turn for Burberry's recently launched 'Body' fragrance which sees her pose naked but for a strategically placed trench coat.
David Gandy meanwhile - he of Dolce & Gabbana tight, white trunks fame - leans artfully against the handlebars of a vintage Piaggio looking V V dapper in a sharp blue wool blazer and coordinating piercing eyes.
Gandy was captured by renowned fashion photographer Uli Weber in Lecce, Italy in 'continental mood' for the Collezione Autumn 2011 collection.
But never fear, if the old favourites are close to your heart you're still in luck, as Lisa Snowdon, Jamie Redknapp and Twiggy will still be heading up the M&S Woman and Man ranges, so expect a snazzy Christmas dance routine to be hitting a TV screen near you soon.