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Tuesday 30 September 2014

Miuccia Prada: ‘I thought fashion was dumb’

Published 02/11/2012 | 15:43

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Mandatory Credit: Photo by Frezza Lafata / Rex Features ( 856234ap )Miuccia PradaDolce and Gabbana presents the exhibition 'Extreme Beauty in Vogue', Milan Fashion Week, Milan, Italy - 02 Mar 2009Dolce and Gabbana is marking the launch of its first make-up collection with an unique exhibition, 'Extreme Beauty in Vogue', which will open at the Palazzo della Ragione in Milan. The new exhibition features photographs from the past 80 years of American Vogue, all of which embody the theme 'Extreme Beauty'. Showcasing photos from the 1930s through to the present day, the exhibition aims to study the changes in the perception of beauty - from makeup to photographic manipulation, to more recent uses of plastic surgery. Stars attending the exhibition opening included a auburn haired Scarlett, who is the face and body of the new Dolce and Gabanna make-up range, Eva Mendes, Kate Hudson, Eva Herzigova, Naomi Watts, Claudia Schiffer, Freida Pinto and Orlando Bloom.

Italian fashion designer Miuccia Prada has admitted that wanting to be a fashion designer "was really the worst thing that could happen to me."

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She's known as the one of the world's most innovative designers, the creator of some of fashion's most iconic pieces and collections, so it's surprising to hear the Miuccia Prada used to think fashion was "dumb".

"To want to be a fashion designer was really the worst thing that could happen to me," Prada told The Guardian of her career aspirations. "I thought it was dumb and conservative [...] But my education at home pulled the other way, giving me a taste for beautiful things, an instinct for fashion. I adored that."

The Italian designer studied for a PhD in political science, trained as a mime artist and enjoyed a stint as an activist for the Communist party PC before finally realising that she wanted to go into the fashion business and joining the luxury leather goods company her grandfather had founded - and which is now, under her leadership, one of the world's most powerful and influential brands.

She met her now-husband and business partner Patrizio Bertelli in 1978 at a leather fair, where she is said to have accused him of copying her designs before suggesting they form a partnership.

"Fashion moves so fast," Prada told the publication. "I work on waves which break really quickly. You can catch them, or you miss them in no time at all."

By Bibby Sowray,

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