Meet the A&F Not-So-Hot-Guys as chilly capital forces cover up
But better known than any of that is the clothing Abercrombie & Fitch have failed to supply -- on their infamously naked-torsoed male "associates".
Trumpeted as a team of the "hottest Abercrombie & Fitch guys from all over the world", the iconic bare-chested ones took to the streets of Dublin again to herald the launch of the American clothing firm's first Irish flagship store.
Given the weather that's in it, they grudgingly wore red jackets as a concession but kept their six packs on display much to the delight of females of all ages -- but particularly the teenagers.
Eventually, the chill wind bit too sharply on their chiselled pecs and they were allowed to put their clothes on. Still no socks, though.
"They're amazing," marvelled Alison Maher (16) from Dublin, as she posed for pictures with her friend, Samantha Murphy (also 16).
Photographers were barred from a closely guarded media preview ahead of tomorrow's official launch at the dimly lit, music-pumping College Green premises, opposite Trinity College.
Greeter Lucas Hennessy (22), who is in the final year of his business degree at DCU, said he was delighted to get a job in the Dublin store, having worked at Abercrombie in Chicago during the summer.
"I'm familiar with the set-up and it's fantastic -- the build-up has been very exciting with the international boys outside," he said.
All the components of the trade-mark A & F formula are there, with unthreatening clothing and friendly staff issuing the standard greeting: "Hey, what's goin' on guys?"
Shopping, they hope.