Thursday 27 November 2014

Linda Evangelista unveiled as new face of Moschino

Published 04/06/2014 | 09:21

Linda Evangelista is the new face of Moschino.

Jeremy Scott unveiled his debut collection as creative director of the Italian fashion brand at Milan Fashion Week in February. He’s now released his first advert for the label, in which supermodel Linda has been cast.

“LINDA EVANGELISTA PHOTOGRAPHED BY STEVEN MEISEL STYLED BY carlynecerfdedudzeele FOR THE @MOSCHINO FALL… (sic),” he wrote to confirm the news on Twitter.

Alongside the caption was the ad itself, which was shot in black and white. It shows Linda sitting on a stool in a knee-length coat with three-quarter length sleeves and large white buttons. She is clutching a padded handbag with the label’s distinctive M logo on the front, while her strappy slingback shoes also feature the letter.

Interesting is Linda’s hair, which is pulled back from her face in a semi-quiff. It has been left long and is messy looking, with strands falling around her shoulders.

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The image was styled by Carlyne Cerf de Dudzeele, with Pat McGrath on make-up duties and Guido doing the hair.

The picture has already been praised by the industry for blending the high and low sides of fashion, which is what Jeremy always said he wanted to do. His debut collection featured sweaters emblazoned with cartoon character SpongeBob SquarePants and a reimagining of the Moschino logo which drew comparisons with fast food chain McDonald’s. Featuring this on the shoes and bag in the campaign is seen as a clever idea as it has a much more grown-up aesthetic than the catwalk presentation.

“I like to think of my work and the way people approach it in the same way people approach a Lichtenstein painting,” Jeremy previously told style.com. “You can write a one-hundred-page dissertation about why he used comics. Or it could be like, ‘This is cute!’”

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