Lanvin to team up with H&M
Published 02/09/2010 | 15:05
Somebody get me a chair, the news that Alber Elbaz has signed on with H&M is too much.
Can this week get any more exciting? We’ve already had the eagerly anticipated online launches of Banana Republic, Gap and Zara (goodbye Oxford Street), but now I’m all atremble at news that the divine Alber Elbaz has signed on for a collaboration with high street giants H&M.
The collection will go on sale on November 23rd at 200 H&M stores worldwide and I’m seriously contemplating starting a camp-out tonight. Who’s with me? It could be a fashionable take on Democracy Village (hold the Crusty), more like a boutique-style sleepover with on-site spa treatments.
I’m dying to see what Alber and his menswear counterpart Lucas Ossendrijver come up with for H&M, but for the un-initiated we can expect it to be heavy on slick and womanly cocktail dresses for the ladies, big on his signature bow ties for the boys.
As Alber explains in his little teaser video to promote the announcement,
“When H&M approached us to do this collaboration, they asked if I could actually translate the dream we created at Lanvin to a bigger audience. It wasn’t a project about a dress for less. I think I loved the idea that H&M was going luxury, rather than Lanvin is going public. I thought it was a smart concept so I say “I do”.
With Lanvin being one of the most desirable labels on the planet right now, but with price tags that only a miniscule percentage of women can afford, this is most definitely a smart concept for H&M whose designer collaborations to date have included Karl Lagerfeld, Stella McCartney, Jimmy Choo, Viktor + Rolf and Sonia Rykiel.
One can only imagine who they will target next, but if I may could I suggest Miuccia Prada, Phoebe Philo or Alexander Wang as possible avenue’s of investigation? Meanwhile, get your sleeping bags out of your loft and meet me tonight in Hanover Square at sunset.