Lana Del Ray proves she’s fashion’s latest darling as she lands H&M deal
Lana Del Rey has reportedly landed a contract to become a face of H&M.
The 26-year-old songstress has been making waves in the fashion industry since her music breakthrough at the end of 2011.
Lana - who is renowned for her vintage style choices and pouty beauty look - is allegedly already involved in H&M's newest advertisements.
“She’s shooting an H&M campaign in New York," a source told the New York Post.
Representatives for both the Swedish clothing company and Lana couldn’t be reached for comment.
Earlier this year, luxe label Mulberry dedicated a new handbag to the’ Vogue’ cover girl. The tote was inspired by Lana's signature retro look.
“I love the design, it's a perfect mix between old school Hollywood and contemporary style," Lana said at the time. "It's an honour that such a classic and prestigious brand would name a bag after me."