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Sunday 21 September 2014

La Perla forced to remove super skinny mannequins with protruding ribcages

Bibby Sowray, Telegraph.co.uk

Published 14/05/2014 | 10:07

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Picture: Michael Rudoy/Twitter
Picture: Michael Rudoy/Twitter

Luxury lingerie brand La Perla found itself at the centre of a mini Twitter blizzard yesterday when one New Yorker tweeted a picture of a mannequin in their SoHo, New York store with visible, protruding ribs.

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"How does #LaPerla think ribs on a mannequin is ok?! @SethMatlins," tweeted Michael Rudoy, tagging in Seth Matlins, co-founder of Feel More Better, an organistaion which fights for truth in advertising.

The photograph was quickly picked up by fellow outraged tweeters, but La Perla were quick to respond, confirming that the mannequin, and any others like it, would be removed.

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"The mannequin photographed has been removed from the store and will not be used again by any La Perla boutique. We are in the process of redesigning all La Perla stores with a new concept image and the mannequins that are currently displayed in our US stores will no longer be used," said a La Perla spokesperson via Twitter.

"We appreciate and value everyone's comments, thank you for bringing this to our attention."

It is just the latest in a recent string of mannequin-based controversies, including American Apparel's models sporting pubic hair, and the size 16 mannequins used by many British high street retailers being accused of 'normalising' obesity by the Chief Medical Officer.

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