Kate Moss shows fashionistas beauty is all in the jeans
If anybody can rehabilitate double-denim, it is Kate Moss.
Within moments of entering yesterday's Mulberry show wearing the look so derided that Americans call it a "Canadian Tuxedo", fashion's elite started to tweet their consternation.
"Ooo," tapped out Grazia's editor Jane Bruton: "Kate Moss just walked into Mulberry wearing double denim and a trilby."
As the news bombshelled through a divided social mediasphere - (Sam Baker of Red Magazine was unconvinced, while Katie Grand's Love Magazine decreed double-denim suddenly "hot") , Moss sat alongside Kristen Stewart and Romola Garai on the front row.
Such is Moss' trend-setting oomph that, these days, she really needn't bother attending fashion shows - she can just look in the mirror.
This, however, was a London Fashion Week can't miss. For Mulberry's financial results are as hot as its handbags (The Alexa bag stars on Sarah Jessica Parker's arm in I Don't Know How She Does It), and in designer Emma Hill they have a canny but light-of-touch creative at the helm.
Next spring's collection was a kiss-me-quick, seaside themed affair, with ice-creams handed out at the door and the sound of gulls cawing over crashing breakers piped over Claridges ballroom's PA system. Hill managed to give a lemon yellow coat based on that unsexiest of garments - a pac-a-mac - a cinched-in, sexy silhouette and mixed provocative, glossy separates with glammed-up basics such as a diamante cuffed hoodie and 70's track-short hotpants.
So diverting were the clothes (and a catwalk cameo from a dog) that they almost overshadowed Mulberry's latest handbag, The Travel Bag, which was presented in grass green and dark brown in three sizes. Particularly bold were the dress and trousersuit both in thick, horizontal multi-coloured stripes. "We called it the lollipop dress, said Hill afterwards, "Because it's like those old ice lollies, Rokits, Fabs, and Zooms."
Mulberry's recent boom - fuelled partly by surging sales in Hong Kong and a sudden interest from the US market - was explained by Hill thus: "I think we make gorgeous things that people want. We love colour and fun and print. So much in British culture is about being silly irreverent and cheeky - and not taking yourself too seriously. And I like to put that across in the brand - we're not stuffy".
As Hill said this backstage, Moss hovered nearby. The model is always reluctant to talk to the press, but did at least tell the Telegraph where that hat was from - "a cupboard". Sadly, on the subject of double-denim, she preferred to keep her counsel.