Jimmy Choo launching collection of men's sunglasses
Published 07/05/2014 | 14:05
Jimmy Choo is set to launch a range of sunglasses with Carrera.
The fashion house, helmed by the couture shoe designer, has penned a deal with the eyewear brand to launch a capsule collection of shades for men. It will follow on from their joint women's offering last year.
Both parties are happy they can continue working together after last year's line went so well.
“We were extremely pleased with the success of last year’s partnership and are excited about expanding the world of the Jimmy Choo man with our first sunglasses collection,” Pierre Denis, CEO of Jimmy Choo, told WWD.
Luisa Delgado, who is chief executive officer of Carrera's parent company Safilo Group, added: “The Jimmy Choo Man has an innate confidence and an effortless pronounced masculine style with a refined feel for detail and a rebellious sense of humour, all qualities that are shared by Carrera."
Jimmy Choo is just one of many luxury labels to have a licensing agreement with the group, with previous collaborators including Dior, Gucci and Fendi.
Although Jimmy sold his stake in his namesake label in 2001, the shoe expert recently insisted he will not let anyone stop him from fulfilling his passion of designing. Co-founder Tamara Mellon has also departed from her position in the company.
"I'm still designing shoes and sketching. I can't be without designing shoes. I'm still training young people and working with them closely. Last year, I went back to the London College of Fashion and helped to raise money for young students. That's what I'm doing mostly - raising money for charities and education," Jimmy explained to vogue.co.uk.