Jeans: Pure jeanious!
Published 18/09/2010 | 05:00
Finding the right jeans can take on Holy Grail proportions. The fit, cut, colour, touch, feel, price -- there's a lot to be considered and your zeal can flag -- mine certainly does when confronted with a 'wall' of jeans. The subsequent half-hour spent hauling on and off jeans in a dressing room with a cruel mirror can totally kill your enthusiasm. How often do you go home with the same pair as last time?
This week our mission was to road-test a host of different brands and cuts at various price points, for different body shapes. We sent out four stylish shoppers -- teenage schoolgirl model Amber Rowan, 'Xpose' presenter Aisling O'Loughlin, mother-of-four, singer/composer Hazel Kaneswaren and Ireland AM reporter Anna Daly -- into Brown Thomas and BT2 in advance of their Denim Fortnight, which starts in stores next Monday, to select three flattering pairs of jeans, and then choose their favourite.
Our denim odyssey threw up some surprises and triggered changes in shopping styles. Interestingly, none of our denim queens chose the same brand or style of jean.
Mid-rise is the buzz word this season and the arrival of higher waists means goodbye to unsightly muffin tops.
The jeans scene this season is dominated by four key looks -- combats, skinny, straight and bootlegs.
Brands achieve cult status and if Rock 'n' Republic were the must-have of the Celtic Tiger years, with their bling pockets and €400+ price tags, this year, Salsa are the new kids on the block.
Keenly priced, the Portuguese brand offers various fits. We roadtested the Secret fit which is higher in the rise, sits higher on the back and has the effect of pushing your tummy in and your ass up.
The Wonder style has strategically placed folds and a rounded panel, which lifts the bum. They are well worth investigating because they enhance a booty or can give you a backside, if you don't have one!
J Brand has huge celebrity following and while their skinny, sexy low-fit, flared style was a jeans crush for some time, their new super-skinny cigarette-leg jean gives a really great shape.
The iconic brand Levis have just launched their new Curve ID range, which wasn't in stores when we did our shoot. The Slight Curve jeans are aimed at the petite girl with no hips and backside while the Demi Curve are for the girl with a little more thigh and backside. The Bold Curve honours curves and the higher back rise hugs the waist.
If you really want new jeans but feel overwhelmed by the choice out there, you can meet up with denim experts from all the various leading brands who will be offering tips and advice in Brown Thomas and BT2 in Dublin, Cork, Limerick and Galway. The Salsa expert is in BT2 Dundrum today and Blanchardstown tomorrow. For more information on other brands, check out The Diary on www.brownthomas.com.