Jeans: How to find the perfect pair to fit you
It's every woman's weekend ambition: to find the perfect pair of jeans. The fit, the cut, the feel, the colour, the weight of the denim ... it's a long shopping list before you've even considered the confidence killer -- does my bum look big in these?
The results of a recent fashion survey came as no surprise. Two in five women (43pc) described buying a pair of jeans as more stressful than moving house.
The fashion world's holy grail -- finding the perfect jeans -- propelled me on a jeans odyssey. First stop was Penneys, which last week relaunched its denim offer with a number of new fabrics and fits.
The good news is that, with all these 1970s-tribute looks and nods to high-waisted denim flares, Penneys hasn't forgotten the much-loved skinny jeans. It has extended leg lengths to 34in and introduced a two-way stretch fabric which is both comfy and flattering. Prices start at €9 for the ones featured here.
There is an ultra-soft skinny version for €15 and, in addition to the colour zip skinnies, watch out for metallic silver ones for autumn/winter 2011.
The White Door, a welcome new addition to the Dublin fashion scene, has 10 different styles of its specialist brand, Hello! SkinnyJeans, which comes from LA with the promise of making you look thinner.
They certainly give you a great ass. Recall those childhood ballet classes and do bend and squat pliés as you pull them on for a second-skin look.
Jacqueline Honer-Sullivan of The White Door spotted a woman wearing the 'barely bootcut' jeans in a New York coffee queue. When she enquired, Catherine Hart revealed how she had designed them because she couldn't find a pair to suit her long legs.
After a summer of excesses, there are those who might appreciate the restraining panel feature that pulls the stomach in. The front pockets are sewn into the front seam, so when the jeans are zipped, Hey Presto!
If you want an alternative to indigo denim, Betty Barclay has some cool grey jeans with elastane.
Meanwhile, the Not Your Daughter's Jeans brand continues to attract fans at Pamela Scott because they flatten and lift.
BT2 in Grafton Street has become a denim destination, with 13 women's brands and seven men's denim varieties -- the Victoria Beckham jeans cost €290.