It's time to join the pyjama party
No, you're not dreaming, nightwear is on the catwalks, says Niamh O'Rourke
Pyjamas, the glamorous, languid variety as opposed to the fleecy, comfy ones, have been skulking up the trend ladder for a couple of seasons now.
Miu Miu was hinting at the look back in spring 2010 while Celine did a graphic, block print version this time last year. And where Miuccia Prada and Phoebe Philo venture, you can be guaranteed others will follow.
Far too stylish to be kept in the boudoir, this season they have reached 'key trend' status. Jonathan Saunders has done them in traditional polka dots, Clements Ribeiro chose delicate florals while Diane von Furstenberg opted for a kimono-style print.
It is Stella McCartney, however, who has really exalted the look. Her current collection is a mix of dresses and pyjama-style trouser suits in paisley and foulard prints, with lace trim and romantic curlicue edging that have a delicious after-hours elegance.
Austerity has loomed for far too long and as a result, it's as if we've succumbed to a new sophistication that is relaxed and easy.
This season's pyjama wearer channels the glamour of an Art Deco goddess but enjoys the equivalent comfort of a Juicy Couture tracksuit. Slinky silks and satins are far more alluring than velour can ever be. Modern day women are all about having their cake and eating it, so who could resist?
Celebrity endorsements always carry gravitas and the list of uber cool devotees couldn't be better.
With the likes of Sofia Coppola, Alexa Chung, Florence Welch, Lou Doillon and Tilda Swinton all jumping on the pyjama party bandwagon, it is truly tipped for success.
As with any trend that treads a fine line, it's crucial to execute it well. Poise, swagger and a 'come hither' glint will all help.
As for piecing the actual look together, let's start from the ground up.
The most fool-proof option is a leg-elongating, killer heel. The success of this trend is largely due to how these gossamer fine trousers are going to skim your pins; sexy, seductive and leaving just the right amount to the imagination.
Heels will provide the perfect foundation.
Alternatively, you could emulate Paul Smith's boyish chic and opt for a flat loafer. Teamed on the runway with a crisp white shirt, tailored blazer and Wayfarer-style shades; it is a look that should only be attempted by the young and the beautiful. Otherwise, you could risk being mistaken as someone down on their luck instead of up on their trends.
Haider Ackermann also rocked a flat, albeit an easier style to emulate. Pointy lace-ups in metallic shades of deep pink, turquoise and bronze.
Certainly a more doable option than a loafer and the metallic hue will make them pop. Clark's gold version will fit the bill nicely.
And if you're surgically attached to your flat pumps, go for a pointed shape rather than a round toe. They'll give a more glamorous edge.
This look loves a little bling. Slinky fabrics are given a much-needed edge with some dazzling rocks. Earrings or cuffs are ideal. Statement jewellery will show you mean business and push the look to another level.
Make a modernist mark with chunky, eye-catching pieces like this tube stone ring from Topshop or metal bib necklace from H&M.
If you've taken the leap of faith to welcome this quirky trend into your summer wardrobe, you may as well go the whole hog. Print on print is big news this season so if braving the head to toe, pyjama top and bottom combo, try a mish-mash of pattern. Oasis have done the work for you with these leaf print trousers and graphic shirt, very DVF.
For the matchy-matchy look, the outright winner has to be this Whistles wisteria print duo.
Its unapologetic colour palette with bubblegum pink and canary yellow is bold yet elegant while its dainty floral print is whimsically feminine.
Team with Topshop's spiked yellow necklace for a touch of the unexpected.
River Island's pale paisley suit comes with a tailored, slim lapel blazer for a more cocktail party feel.
Tone it down
If you fancy nothing more than a mere dalliance with this trend, test the waters with Topshop's bird and snowdrop print belted jackets. Great with your staple skinnies or summer shorts.
Never a fan of 'don'ts', because let's face it, ditching the rule book is all part of the fun. So rather than forbidden territory, consider this a cautionary word. Pulling off a look like this is all about equilibrium.
The pyjamas are your base note, so you need to balance them out with some va-va-voom to up the ante. Anything too comfy and cosy like chunky knits will kill the glamour.
A marl grey sweatshirt or classic clean tee is as nonchalant as is advised.
That aside, few trends are this chic and cosy, so for SS12 enjoy slipping into something a little more comfortable.