Fashion

Thursday 31 July 2014

It’s the Fitch-ing hour as hundreds queue for US store

Fiona Dillon

Published 01/11/2012|13:13

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Lea Collins and Amy Bridgette
Customers rush in as business opens at Abercrombie and Fitch. Photo: Ray Cullen

THE temperature may have been cool in Dublin today but the hundreds queuing for the opening of Abercrombie & Fitch were assured of a warm welcome.

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A shirtless German “hot guy” was on hand to greet everyone coming through the doors of the flagship College Green store, and there was no shortage of people getting their photo taken with him.



He was one of the 50-strong male six-pack squad flown in to promote the opening of the American retail giant here.



First in the queue today was Lea Collins (16) along with her friend Amy Bridgett (16), both from Raheny.



The girls said that they arrived at 6.40 this morning – over four hours before the 11am opening time.



“We are really excited,” said Leah. “You could never get this stuff here before. I’ve only ever been to one Abercrombie & Fitch in London before.



“The girls who are in fifth year in Santa Sabina in Sutton said they were delighted that the opening coincided with the Halloween school holidays.



Amy said that she liked the quality of the clothes.



He said that it was cold for the few hours he was waiting but he had been allowed to get some hot chocolate and keep his spot in the queue.



”We flew in on Tuesday. My friend saw it was opening on Facebook and texted me and said you have to come here,” said Vanja.



Rebecca said we have a Holister store but no Aber Crombie in Stockholm



Also in the queue were Rachel Speer (14) Faye St Leger (14) and Ellie Boyce (14) all from Monkstown along with their friend Aoife Cullen (15) from Blackrock. The junior students said they were delighted to see the store opening here.



By the time the store threw open its doors at 11am the queue snaked down College Street, as bemused passersby asked what was happening today.



But there can’t have a teen or young adult in Dublin today that didn’t know that Abercrombie and Fitch had arrived.



When the doors finally flung open at 11am and the shirtless greeter came out and waved there were screams of excitement from the crowd.



Also on hand were two other male greeters on the door from Manchester and France however they were more suitable clothed for the chilly temperatures today.



A lady greeter was on hand to take the much coveted photos.



Jamie O’ Neil (20) from Palmerstown came out of the store clutching the distinctive bag.



He said that he bought a jacket, jeans, a shirt and a T-shirt for €350.



He said that the jeans cost him €98.



He said that it was dark and loud inside the store, and he really liked the modern look of it.



“It smells really nice too. It’s kind of expensive but it’s worth it.”



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