Hats off as top designers turn €5 beanie into fashion piece
Published 24/10/2011 | 05:00
TOP milliner Philip Treacy has been busy transforming a €5 hat sold in aid of Action Breast Cancer into a designer headpiece.
The hat designer from Ahrascragh, Co Galway, is one of seven Irish hat makers who has been customising pink beanie hats in aid of Action Breast Cancer.
The clutch of designers, including Martha Lynn, Edel Ramberg, Lina Stein, Suzie Mahony, Catherine Cooke and Tahnee Morgan, were given a basic beanie/beret style hat which sells for just €5 at Centra.
They added their magic to each of the pink hats and they will be auctioned on TV3 in the coming weeks. London--based Treacy embraced his Irish roots and was inspired by the breast cancer logo of a twisted bow. He added two bows in orange and cream sinamay along with a jaunty green diamante brooch to complete the tricolour .
A handful of the designers came to Dublin at the weekend to take part in a photocall, with some of Ireland's top models (above, in this photo by Robbie Reynolds) modelling their work.
Designer Martha Lynn from Roscommon, went for an upright plate design with straw details, while Suzie Mahony eulogised the beret, adding flower, netting and silver grey pearls to emphasise the cable design on the hat.
Edel Ramberg and Lina Stein customised their hats with trademark circles and a glamourous snude style.
The attractive basic woollen beanie is available in Centra stores for a fiver in two shades of pink -- a notice me 'Barbie' cerise or a paler lipstick pink.
The hats are part two of Centra's fundraising drive. Last year the Irish chain of stores sold pink mittens and raised €400,000 for Action Breast Cancer.