Guerilla fashion to hit Oxegen festival
Published 22/06/2011 | 11:03
Music festival fans heading to Oxegen this year will have no excuses for not looking their best as retailers Penneys will cater to festival goers with everything from the ‘essentials’ to the weather dependent to festival ‘must haves’.
The shop in a box named 'POP' will span 2,000 square foot and music fans are told to expect an impromptu guerrilla style retail experience, like no other.
POP has been lovingly primped and preened, bearing snugly fitted shelves and rails. DJ’s will also be hitting the decks with funky tunes.
The Oxegen festival is taking place in Punchestown Race Course on 8th, 9th and 10th July. Penneys will be trading from 12pm each day and until 1am on Friday and Saturday and 12pm on Sunday.