Gucci awarded $4.7 million in damages over Guess trademark infringement
The Italian label's bitter court battle with brand Guess has finally come to an end, but the payout falls some $216 million short of Gucci's expectations.
A federal judge in Manhattan has awarded Gucci $4.7 million (€3.7 million) in damages, but the sum only represents a tiny fraction of the $221 million (€173 million) the fashion house was hoping to win.
The suit, originally filed in 2009, saw Gucci claim that Guess and their footwear licensee Marc Fisher Footwear had infringed upon the designer house's rights by using a variety of their trademark design elements, including a block letter "G," a combination of green-and-red stripes and diamond-logo motifs.
WWD report that U.S. District Court Judge Shira Scheindlin also awarded Gucci all profits for any Guess products which used the infringing interlocked G pattern in brown and beige colour ways and the green-red-green stripe, as well as a permanent injunction preventing Guess from using any Gucci-related design trademarks.
The case is the second fashion-related trademark infringement dispute to reach court in recent years - Yves Saint Laurent, a PPR stable mate of Gucci, is currently the subject of a suit filed by Christian Louboutin over the use of red soles, although a final ruling on the case is still pending.
"Over the past three years, the parties have put in countless hours and spent untold sums of money, all in the service of fashion - what Oscar Wilde aptly called 'a form of ugliness so intolerable that we have to alter it every six months,'" Judge Scheindlin wrote in his case resolution.
"With the instant [i.e., immediate] disputes now resolved, and with Gucci's entitlement to the relief noted above, it is my hope that this ugliness will be limited to the runway and shopping floor, rather than spilling over into the courts."