Gisele Bündchen covers Blondie track for new campaign
Published 01/04/2014 | 09:15
Gisele Bündchen has covered a Blondie track for her new H&M campaign.
The Brazilian supermodel is teaming up with the high street chain for a third time to front its summer campaign. As well as being the face of its print campaign, Gisele has also recorded Blondie's Heart of Glass to accompany the campaign. The 33-year-old worked with French music producer and DJ Bob Sinclar on the track.
"I never in a million years thought that I would record a song and [get] to work with a producer like Bob,” she marvelled according to WWD.
In the photographs for the campaign, which were taken by Lachlan Bailey, the mother-of-two shows off her endless pins in an array of swimwear. She also models '70s-style bohemian dresses.
It isn't the first time Gisele, who is married to American football star Tom Brady, has laid her vocals down on record for the Swedish retailer.
She covered The Kinks' All Day and All of the Night last year for their fall campaign. The song was available for free download on H&M's website and iTunes. For each download, H&M donated to charity UNICEF, with the profits going towards vaccines for children. "I am so excited to be the face of H&M this autumn. I love the street style look, and that we can raise funds for a good cause. I hope everyone downloads my song!" the star gushed in a statement at the time.
This campaign will be Gisele's third collaboration with H&M as she was also the face of its Spring/Summer 11 campaign.
Gisele, who has topped Forbes' list of highest-paid models seven years in a row, follows in the footsteps of Beyoncé Knowles, who modelled the brand's Spring/Summer 13 line.