Girls on film -- Sonya steps up to the fashion platform
Published 24/01/2012 | 05:00
'OFF The Rails' presenter Sonya Lennon has taken a detour into the world of short film to highlight the best of Irish fashion.
The highly stylised series of 'Dais' films are keeping her busy until the next series of the RTE fashion show begins filming in autumn.
The 'Dais' project involves a trilogy of short films being shown in global fashion events, providing a window on the work of designers here.
The name means "platform" and refers to the stage it hopes to offer for rising stars of Irish fashion.
The first film launched last autumn and was acclaimed by the design and fashion industry here.
'Dais I' screened at the Solas Nua festival in Washington and was later selected for the La Jolla Fashion Film Festival in Los Angeles, alongside films by Bruce Weber and Karl Lagerfeld.
The second in the series will be launched tonight at the Showcase Ireland expo at the RDS in Dublin.
'Dais II' was filmed at Bantry House in west Cork where Sonya teamed up with Swiss-Irish filmmaker Christian Ammann.
The two met working on fashion shoots and decided to collaborate on the film, putting the spotlight on the work of both established and emerging designers.
"Christian and I hit it off as a creative team. I was looking for a creative outlet, was looking at photography and Christian was the natural choice," said Sonya.
Her original concept was to build "a chronicle of the best fashion designers of our time, both established and emerging."
The four-minute film stars Vanessa Jobb from Northern Ireland, a model with Morgan the Agency in Dublin. The footage shows her moving through the house and gardens wearing designs from the likes of Lucy Downes and Joanne Hynes, and emerging names such as Sinead Doyle and Claire O'Connor.
A creative team worked in return for simply being credited on the production.
"Dais is a very efficient way of showing Irish fashion. I would like to see it shown on airlines flying into Ireland."
Sonya is currently working on her own fashion collection, as well as the second 'Off The Rails' styling book.