Sunday 4 December 2016

Fashionistas flock to Lanvin’s H&M collection

Published 25/11/2010 | 10:29

The launch of Lanvin for H&M in Paris. Photo Getty Images
The launch of Lanvin for H&M in Paris. Photo Getty Images
A shoe is displayed in a H&M store on November 23, 2010 in Stockholm, after the launch of a line by Lanvin's Israeli designer Alber Elbaz in 200 H&M stores worldwide, the latest of a string of tie-ups between the Swedish retailer and top fashion designers. For the operation Elbaz designed cocktail dresses with rose-patterning or yellow frills and sharp-tailored party frock numbers, with a democratic price tag of 99 to 149 euros (149-199 dollars), as well as blouses for 19.90 euros. AFP PHOTO / JONATHAN NACKSTRAND (Photo credit should read JONATHAN NACKSTRAND/AFP/Getty Images)
Photo taken on November 23, 2010 shows a 'Lanvin loves H&M' hanger in a H&M store in Stockholm as the line by Lanvin's Israeli designer Alber Elbaz went on sale in 200 H&M stores worldwide after a pre-launch Saturday in North America, the latest of a string of tie-ups between the Swedish retailer and top fashion designers. For the operation Elbaz designed cocktail dresses with rose-patterning or yellow frills and sharp-tailored party frock numbers, with a democratic price tag of 99 to 149 euros (149-199 dollars), as well as blouses for 19.90 euros. AFP PHOTO/JONATHAN NACKSTRAND (Photo credit should read JONATHAN NACKSTRAND/AFP/Getty Images)
The launch of Lanvin for H&M in Paris. Photo Getty Images
NEW YORK - NOVEMBER 18: Dree Hemingway walks the runway during the Lanvin for H&M Haute Couture Show at The Pierre Hotel on November 18, 2010 in New York City. (Photo by Jamie McCarthy/Getty Images for H&M)
NEW YORK - NOVEMBER 18: A model walks the runway during the Lanvin for H&M Haute Couture Show at The Pierre Hotel on November 18, 2010 in New York City. (Photo by Jamie McCarthy/Getty Images for H&M)
NEW YORK - NOVEMBER 18: A model walks the runway during the Lanvin for H&M Haute Couture Show at The Pierre Hotel on November 18, 2010 in New York City. (Photo by Jamie McCarthy/Getty Images for H&M)
NEW YORK - NOVEMBER 18: Designer Alber Elbaz walks the runway during the Lanvin for H&M Haute Couture Show at The Pierre Hotel on November 18, 2010 in New York City. (Photo by Jamie McCarthy/Getty Images for H&M)

Lanvin’s H&M collection sold out within hours of hitting stores yesterday.

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The Alber Elbaz-designed range has been hotly anticipated for months. It includes a range of stylish evening dresses with ruffles and voluminous sleeves, sexy mini-skirts, shoes and accessories.



The pieces went on sale yesterday, with some fashion fans so keen to get their hands of pieces they camped outside stores the previous evening. They were allowed in to peruse the pieces at 9am, and were given wristbands to ensure they only stayed in the store for a certain amount of time. Each shopper was allowed to buy just one of each piece.



“H&M confirmed that the majority of the 80 designs from the collection sold out within hours, although there are still a few accessories and menswear pieces to be found in store,” reports Marie Claire.



Other designers to have collaborated with the store include Stella McCartney and Karl Lagerfeld.



Alber has been approached by other shops about a collaboration, but previously dismissed the idea. He decided to work with Swedish retailer H&M after realising fashion should cater for everyone, not just those with the cash for top designers.



“Since I am at Lanvin I see more and more men and women who could not afford to buy it, and I wanted to do something. I look at fashion today and I can see it is a fantasy, but it must also be real. I think for a designer today, our job is to make women feel they can fly. This is the dream I pursue at Lanvin, and what I want to communicate with H&M,” he said.



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