Fashionistas flock to Lanvin’s H&M collection
Published 25/11/2010 | 10:29
Lanvin’s H&M collection sold out within hours of hitting stores yesterday.
The Alber Elbaz-designed range has been hotly anticipated for months. It includes a range of stylish evening dresses with ruffles and voluminous sleeves, sexy mini-skirts, shoes and accessories.
The pieces went on sale yesterday, with some fashion fans so keen to get their hands of pieces they camped outside stores the previous evening. They were allowed in to peruse the pieces at 9am, and were given wristbands to ensure they only stayed in the store for a certain amount of time. Each shopper was allowed to buy just one of each piece.
“H&M confirmed that the majority of the 80 designs from the collection sold out within hours, although there are still a few accessories and menswear pieces to be found in store,” reports Marie Claire.
Other designers to have collaborated with the store include Stella McCartney and Karl Lagerfeld.
Alber has been approached by other shops about a collaboration, but previously dismissed the idea. He decided to work with Swedish retailer H&M after realising fashion should cater for everyone, not just those with the cash for top designers.
“Since I am at Lanvin I see more and more men and women who could not afford to buy it, and I wanted to do something. I look at fashion today and I can see it is a fantasy, but it must also be real. I think for a designer today, our job is to make women feel they can fly. This is the dream I pursue at Lanvin, and what I want to communicate with H&M,” he said.