Monday 26 September 2016

Why you shouldn’t trust those cheap dresses you see in Facebook ads

Published 07/04/2016 | 09:16

Knock Off Nightmares/Facebook
Knock Off Nightmares/Facebook
Knock Off Nightmares/Facebook
Knock Off Nightmares/Facebook
Knock Off Nightmares/Facebook
Knock Off Nightmares/Facebook
Knock Off Nightmares/Facebook

If it sounds too good to be true, it probably is.

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Women are sharing their horror stories of purchasing cheap dresses they've seen in Facebook ads, which have popped up in most women's newsfeeds. Websites like Zaful, Rosegal, SammyDress, RoseWe, TideBuy, and Choies target women with the promise of quality clothing at impossibly cheap prices, Buzzfeed reports.

The site's investigation shows that at least eight of these companies are owned by the same Chinese company, who reported $200m sales in 2014. Facebook said their ad policies prohibit "false or misleading content", but advertisers are still taking images from reputable lines and passing it as their own.

Groups such as Knock Off Nightmares feature thousands (47,750 at last count) are increasing in popularity as users share their horror stories of their purchases. In January 2015, it was a haven for brides sharing their stories, but has become more mainstream thanks to the increase in ads.

Knock Off Nightmares/Facebook
Knock Off Nightmares/Facebook
Knock Off Nightmares/Facebook
Knock Off Nightmares/Facebook

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