Why Kate Middleton always dresses Prince George and Princess Charlotte in similar clothing
Kate Middleton might be one of the most stylish women in the world whose every sartorial choice is scrutinised beyond measure - but she doesn't want the same pressure for her children.
The Duchess of Cambridge is said to be very conscious of the influence her family holds with consumers and insists on dressing Princess Charlotte and Prince George in similar outfits for every portrait or rare public appearance.
In the latest portrait in honour of Queen Elizabeth's 90th birthday - Charlotte is wearing a near identical pink floral dress to the one she wore in her first official portrait and their Christmas photo, while George has been donning similar variations of knee socks and shorts.
And Kate has specifically chosen these low-key looks so as not to cause a fashion frenzy around her children's clothing. When Charlotte was first pictured in a pink floral dress by Spanish brand m&h in her first official portrait, the Madrid-based designer said she was overwhelmed by the demand.
Similarly, George's now trademark outfits - namely his leather Start-Rite shoes - sell out instantly.
Digital brand expert Holly Peacock said that the Duchess is "acutely aware" of the impact her family's fashion choices.
"The choice to dress Princess Charlotte in a very similar outfit is in my view a deliberate one," she told the Daily Mail.
"The Duchess is very conscious of her influence in fashion. Acutely aware of the digital world we live in, the Duchess has learned from the many, many times her outfit has been sold out online almost immediately after she has worn something.
"Reacting to this she clearly tries to use her influence wisely; choosing UK or local designers, choosing affordable outfits and extending this to her children."
Peacock also pointed out that the mother-of-two prefers to keep her children in understated clothing so as not to draw attention in "an unhealthy way."
"The Duchess' own influence is huge, particularly online - it would appear she is avoiding dressing her children in anything too gimmicky or particularly unique to avoid them creating the same stir," she added.
"She's also avoiding the limelight focusing on Princess Charlotte and Prince George in an unhealthy way. When you think about it, it's a very powerful statement."