Wednesday 22 February 2017

Why Kate Middleton always dresses Prince George and Princess Charlotte in similar clothing

Published 24/04/2016 | 13:26

25. Kate Middleton, Prince William, Prince George and Princess Charlotte in their 2015 Christmas card.
25. Kate Middleton, Prince William, Prince George and Princess Charlotte in their 2015 Christmas card.
TETBURY, ENGLAND - JUNE 14: Catherine Duchess of Cambridge attends the Gigaset Charity Polo Match with Prince George of Cambridge at Beaufort Polo Club on June 14, 2015 in Tetbury, England. (Photo by Chris Jackson/Getty Images)
Britain's Princess Charlotte is seen in this photograph taken by her mother Catherine, Duchess of Cambridge, in November 2015 at Anmer Hall in Sandringham, and released by Kensington Palace in London on November 29, 2015. REUTERS/Duchess of Cambridge/Handout via Reuters ATTENTION EDITORS - THIS PICTURE WAS PROVIDED BY A THIRD PARTY. REUTERS IS UNABLE TO INDEPENDENTLY VERIFY THE AUTHENTICITY, CONTENT, LOCATION OR DATE OF THIS IMAGE. EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. NO RESALES. NO ARCHIVE. THIS PICTURE IS DISTRIBUTED EXACTLY AS RECEIVED BY REUTERS, AS A SERVICE TO CLIENTS TPX IMAGES OF THE DAY
Royal portrait by US photographer Annie Liebovitz shows Queen Elizabeth with her two grandchildren, James, Viscount Severn (left) and Lady Louise (second left) and her five great-grandchildren Mia Tindall (holding handbag), Savannah Philipps (third right), Isla Phillips (right), Prince George (second right) and Princess Charlotte (centre) in the Green Drawing room at Windsor Castle Photo: AFP PHOTO / 2016 ANNIE LIEBOVITZ
When he went for a stroll with his parents and shot this look at the crowd.
Prince George stands on foam blocks during a Royal Mail photoshoot for a stamp sheet to mark the 90th birthday of Queen Elizabeth II. The sheet features four generations of the Royal family, from left, the Prince of Wales, Queen Elizabeth II, Prince George and the Duke of Cambridge, and the picture was taken in the summer of 2015 in the White Drawing Room at Buckingham Palace. Photo: Ranald Mackechnie/Royal Mail/PA Wire
FROM BOY TO MAN: William and Kate with their children, Prince George and Princess Charlotte, in the French Alps

Kate Middleton might be one of the most stylish women in the world whose every sartorial choice is scrutinised beyond measure - but she doesn't want the same pressure for her children.

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The Duchess of Cambridge is said to be very conscious of the influence her family holds with consumers and insists on dressing Princess Charlotte and Prince George in similar outfits for every portrait or rare public appearance.

In the latest portrait in honour of Queen Elizabeth's 90th birthday - Charlotte is wearing a near identical pink floral dress to the one she wore in her first official portrait and their Christmas photo, while George has been donning similar variations of knee socks and shorts.

And Kate has specifically chosen these low-key looks so as not to cause a fashion frenzy around her children's clothing. When Charlotte was first pictured in a pink floral dress by Spanish brand m&h in her first official portrait, the Madrid-based designer said she was overwhelmed by the demand.

Similarly, George's now trademark outfits - namely his leather Start-Rite shoes - sell out instantly.

Digital brand expert Holly Peacock said that the Duchess is "acutely aware" of the impact her family's fashion choices.

Queen Elizabeth II (C) posing with her two grandchildren, James, Viscount Severn (L) and Lady Louise (2L) and her five great-grandchildren Mia Tindall (holding handbag), Savannah Philipps (3R), Isla Phillips (R), Prince George (2R) and Princess Charlotte (C) in the Green Drawing room at Windsor Castle in Windsor. Picture: ANNIE LEIBOVITZ/AFP/Getty Images
Queen Elizabeth II (C) posing with her two grandchildren, James, Viscount Severn (L) and Lady Louise (2L) and her five great-grandchildren Mia Tindall (holding handbag), Savannah Philipps (3R), Isla Phillips (R), Prince George (2R) and Princess Charlotte (C) in the Green Drawing room at Windsor Castle in Windsor. Picture: ANNIE LEIBOVITZ/AFP/Getty Images

Read more: Prince George meets Obama in his PJs as he stays up late to show him his rocking horse

"The choice to dress Princess Charlotte in a very similar outfit is in my view a deliberate one,"  she told the Daily Mail.

When he went for a stroll with his parents and shot this look at the crowd.
When he went for a stroll with his parents and shot this look at the crowd.

"The Duchess is very conscious of her influence in fashion. Acutely aware of the digital world we live in, the Duchess has learned from the many, many times her outfit has been sold out online almost immediately after she has worn something.

"Reacting to this she clearly tries to use her influence wisely; choosing UK or local designers, choosing affordable outfits and extending this to her children."

Peacock also pointed out that the mother-of-two prefers to keep her children in understated clothing so as not to draw attention in "an unhealthy way."

"The Duchess' own influence is huge, particularly online - it would appear she is avoiding dressing her children in anything too gimmicky or particularly unique to avoid them creating the same stir," she added.

Britain's Princess Charlotte is seen in this photograph taken by her mother Catherine, Duchess of Cambridge, in November 2015 at Anmer Hall in Sandringham, and released by Kensington Palace in London on November 29, 2015. REUTERS/Duchess of Cambridge/Handout via Reuters ATTENTION EDITORS - THIS PICTURE WAS PROVIDED BY A THIRD PARTY. REUTERS IS UNABLE TO INDEPENDENTLY VERIFY THE AUTHENTICITY, CONTENT, LOCATION OR DATE OF THIS IMAGE. EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. NO RESALES. NO ARCHIVE. THIS PICTURE IS DISTRIBUTED EXACTLY AS RECEIVED BY REUTERS, AS A SERVICE TO CLIENTS TPX IMAGES OF THE DAY
Britain's Princess Charlotte is seen in this photograph taken by her mother Catherine, Duchess of Cambridge, in November 2015 at Anmer Hall in Sandringham, and released by Kensington Palace in London on November 29, 2015. REUTERS/Duchess of Cambridge/Handout via Reuters ATTENTION EDITORS - THIS PICTURE WAS PROVIDED BY A THIRD PARTY. REUTERS IS UNABLE TO INDEPENDENTLY VERIFY THE AUTHENTICITY, CONTENT, LOCATION OR DATE OF THIS IMAGE. EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. NO RESALES. NO ARCHIVE. THIS PICTURE IS DISTRIBUTED EXACTLY AS RECEIVED BY REUTERS, AS A SERVICE TO CLIENTS TPX IMAGES OF THE DAY

"She's also avoiding the limelight focusing on Princess Charlotte and Prince George in an unhealthy way. When you think about it, it's a very powerful statement."

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