Friday 30 September 2016

Topshop stops ordering 'ridiculous' skinny mannequins after customer backlash

Published 28/07/2015 | 13:21

Topshop will no longer feature super skinny mannequins in their stores after a flurry of complaints.

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The popular high street store has come under fire before for its slim

One shopper Laura Berry took to social media to express her upset at the "ridiculous" mannequins on display in her nearby store, Cribbs Causeway Mall in Bristol, saying:

"This mannequin is frankly ridiculously shaped. Young women aspire to the somewhat cult image your store offers. Which I’m sure you’re aware by your sales figures and hashtags on Instagram.

Read more: Topshop under fire for 'unrealistic' size 8 mannequin

"Yet not one mannequin in your store showed anything bigger than a size six.

"In fact, I’m not even sure the one in the picture is even that. So today, I’m calling you out Topshop, on your lack of concern for a generation of extremely body conscious youth.

"I am old enough and wise enough to know I will never be this size, but we’ve all been impressionable teens at one point, I’m fairly certain that if any of us were to witness this in our teenage years, it would have left us wondering if that was what was expected of our bodies.”

A spokesperson for the store said the mannequin was based on a size 10 model, but was altered in order to suit a visual ideal.

Read more: Primark forced to remove skinny-looking mannequin with protruding ribs after customer complaint

"As the mannequins are sold fibreglass, their form needs to be of certain dimensions to allow clothing to be put on and removed easily; this is therefore not meant to be a representation of the average female body," the spokesperson said.

"That said, we have taken yours and other customers’ opinions and feedback on board and we are not placing any further orders on this style of mannequin.

"The views of our customers are extremely valuable and we apologise if we have not lived up to the levels of service that we aim to deliver."

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