Saturday 3 December 2016

This Irish designer just landed supermodel Bella Hadid for his new campaign

Published 02/08/2016 | 09:19

US model Bella Hadid poses as she arrives on May 11, 2016 for the opening ceremony of the 69th Cannes Film Festival in Cannes, southern France. / AFP / Valery HACHE (Photo credit should read VALERY HACHE/AFP/Getty Images)
US model Bella Hadid poses as she arrives on May 11, 2016 for the opening ceremony of the 69th Cannes Film Festival in Cannes, southern France. / AFP / Valery HACHE (Photo credit should read VALERY HACHE/AFP/Getty Images)
Model Bella Hadid poses backstage at Tommy Hilfiger Women's Spring 2016 during New York Fashion Week: The Shows at Pier 36 on September 14, 2015 in New York City. (Photo by Grant Lamos IV/Getty Images for Tommy Hilfiger)
Model Bella Hadid attends the "Cafe Society" premiere and the Opening Night Gala during the 69th annual Cannes Film Festival at the Palais des Festivals on May 11, 2016 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)
Bella Hadid walks the runway during the Atelier Versace Haute Couture Fall/Winter 2016-2017 show as part of Paris Fashion Week on July 3, 2016 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
Gigi Hadid (L) and Bella Hadid attend the 2015 CFDA Fashion Awards at Alice Tully Hall at Lincoln Center on June 1, 2015 in New York City. (Photo by Dimitrios Kambouris/Getty Images)
Bella Hadid walks the runway during the Givenchy Menswear Spring/Summer 2017 show as part of Paris Fashion Week on June 24, 2016 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
Models Stella Maxwell (L) and Bella Hadid pose backstage at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Jamie McCarthy/Getty Images for FENTY PUMA)
J.W Anderson wins the Womenswear Designer and the Menswear Designer Award at the London Coliseum, St Martin's Lane, in London
Model Bella Hadid walks the runway during the Christian Dior Haute Couture Fall/Winter 2016-2017 show as part of Paris Fashion Week on July 4, 2016 in Paris, France. (Photo by Vittorio Zunino Celotto/Getty Images)

They're two of fashion's fastest rising stars, so it was only a matter of time before designer J.W. Anderson and model Bella Hadid teamed up.

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The supermodel in the making, who is the younger sister of 'it' girl Gigi, stars in the Irish designer's autumn/winter 2016 campaign for his womenswear range.

The 32-year-old from Co Derry has long been hailed as one to watch in the fashion world thanks to his critically acclaimed showings at London Fashion Week and he's even been given the seal of approval by Vogue editor-in-chief Anna Wintour.

But his latest move indicates the next chapter of his eponymous brand as Bella is the first well known model he's featured in a campaign, instead preferring to using new faces to model his designs.

Hadid is hot on her sister's heels as the model of the moment landing campaigns with Dior, Balmain and Calvin Klein, as well as featuring on four international Vogue covers this year alone.

“When we were discussing the general concept of the campaign, we wanted a beautiful girl with a strong personality,” Anderson explained. “Bella’s name came up and it was then decided!”

The new campaign was shot by Jamie Hawkesworth and Benjamin Bruno, who has previously lensed J.W.Anderson campaigns, with the images sharing the same artistic sensibilities.

Hadid is captured as a screen actress on set, as well as in candid moments backstage, which are contrasted with an enigmatic image of a young boy with a puppet. She wears a black skirt with green and yellow frilled edging, which is matched with a dark teal silk shirt.

J.W Anderson wins the Womenswear Designer and the Menswear Designer Award at the London Coliseum, St Martin's Lane, in London
J.W Anderson wins the Womenswear Designer and the Menswear Designer Award at the London Coliseum, St Martin's Lane, in London

As well as Hawkesworth and Bruno, famed art direction duo M/M Paris also worked on the images, along with celebrated make-up artist Peter Philips and hairstylist Syd Hayes.

Featuring strong silhouettes, studded details and rows of zips that encircle trouser legs and hips, the collection has a futuristic feel, keeping in line with Anderson's design aesthetics. The busy designer, who also helms Spanish heritage brand Loewe, has also recently collaborated with A$AP Rocky on an exclusive capsule collection, which was unveiled at London Men’s Fashion Week.

Additional reporting by Cover Media

Bella Hadid walks the runway during the Atelier Versace Haute Couture Fall/Winter 2016-2017 show as part of Paris Fashion Week on July 3, 2016 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
Bella Hadid walks the runway during the Atelier Versace Haute Couture Fall/Winter 2016-2017 show as part of Paris Fashion Week on July 3, 2016 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

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