This Irish designer just landed supermodel Bella Hadid for his new campaign
Published 02/08/2016 | 09:19
They're two of fashion's fastest rising stars, so it was only a matter of time before designer J.W. Anderson and model Bella Hadid teamed up.
The supermodel in the making, who is the younger sister of 'it' girl Gigi, stars in the Irish designer's autumn/winter 2016 campaign for his womenswear range.
The 32-year-old from Co Derry has long been hailed as one to watch in the fashion world thanks to his critically acclaimed showings at London Fashion Week and he's even been given the seal of approval by Vogue editor-in-chief Anna Wintour.
But his latest move indicates the next chapter of his eponymous brand as Bella is the first well known model he's featured in a campaign, instead preferring to using new faces to model his designs.
Hadid is hot on her sister's heels as the model of the moment landing campaigns with Dior, Balmain and Calvin Klein, as well as featuring on four international Vogue covers this year alone.
“When we were discussing the general concept of the campaign, we wanted a beautiful girl with a strong personality,” Anderson explained. “Bella’s name came up and it was then decided!”
The new campaign was shot by Jamie Hawkesworth and Benjamin Bruno, who has previously lensed J.W.Anderson campaigns, with the images sharing the same artistic sensibilities.
Hadid is captured as a screen actress on set, as well as in candid moments backstage, which are contrasted with an enigmatic image of a young boy with a puppet. She wears a black skirt with green and yellow frilled edging, which is matched with a dark teal silk shirt.
As well as Hawkesworth and Bruno, famed art direction duo M/M Paris also worked on the images, along with celebrated make-up artist Peter Philips and hairstylist Syd Hayes.
Featuring strong silhouettes, studded details and rows of zips that encircle trouser legs and hips, the collection has a futuristic feel, keeping in line with Anderson's design aesthetics. The busy designer, who also helms Spanish heritage brand Loewe, has also recently collaborated with A$AP Rocky on an exclusive capsule collection, which was unveiled at London Men’s Fashion Week.
Additional reporting by Cover Media