Swimwear lines have already sold out as we anticipate our hit of Vitamin D
Easter break is fast approaching, and holidays in the sun are zooming into our consciousness. I met with Brown Thomas's Swimwear, Lingerie and Hosiery Buyer, Roslyn Ellis, who told me that, already, many swimwear ranges have sold out completely. It seems we are desperately keen to get our hit of vitamin D, and are anticipating it eagerly.
As if our enthusiasm has affected the work of swim designers, there are lots of new trends in swimwear this season.
One of my favourite trends (were I but 20 years younger, or two sizes smaller and mega-tanned) would be 'Logo Mania', where a brand's logos, such as Moschino and Calvin Klein, are writ large all over the place. It's very 90s, which is very 'in' right now.
Another favourite new story of mine - and of Roslyn's - is 'Past Modern'.
"'Past Modern' is about retro shapes but with a more modern take on them, using modern fabrics and colours. It is a very up-to-date and very current look, but also very classic," Roslyn explains. "We always see retro shapes around because they are classic, and they are very flattering on every woman, whether you are small or larger."
As well as new trends, there are several new brands in the Brown Thomas swimwear department, including Kenzo; the aforementioned Calvin Klein; Carven; ale by Alessandra; Little White Lies; and Chantelle swimwear. There are divine, extremely confident-looking one-pieces by Roksanda, in her trademark bold colour combos. As ever, the wonderful Jets and Seafolly are abundantly present, as is Gottex, and the stunning Lisa Marie Fernandez - who is a body genius, in my opinion.
Being sun-aware is also a key trend in all ranges, with some swimwear styles incorporating SPF protection, or simply covering up more flesh. Irish brand Canopi has developed a range of arm covers, too, to protect arms in the sun.
Next month, the Brown Thomas lingerie and swim department is moving to new, luxurious environs on the third floor of the store, with bigger dressing rooms and a new layout.
"When we are going away and we Irish women are exposing more flesh than, perhaps, we are used to exposing, feeling comfortable is essential," Roslyn explains. "We want to feel confident and we want to feel comfortable in wearing much less. The trick is to find out what swimwear truly suits you and identify styles that you won't be self-conscious in.
"The staff is here to help you find what you want. You can call ahead; explain your requirements - such as what you need, size, shape, colours, price, all preferences - and it will all be ready, waiting for you in a dressing room," Roslyn says. "There are so many different shapes and colours; there is something for everyone. Be brave enough to try on new things. Then you will find something that you will feel super comfortable in."
The most important thing of all.
Photography by Cameron McDonald
Styling by Rob Condon
Fashion edited by Constance Harris
Sunday Indo Life Magazine