Wednesday 29 March 2017

Supers, unite: Cindy Crawford, Claudia Schiffer and Naomi Campbell star in Balmain's new campaign

Claudia Schiffer, Cindy Crawford and Naomi Campbell for Balmain. Picture: Instagram
Claudia Schiffer, Cindy Crawford and Naomi Campbell for Balmain. Picture: Instagram
Claudia Schiffer, Cindy Crawford and Naomi Campbell with Balmain Creative Director Olivier Rousteing
Naomi Campbell for Balmain
Caitlin McBride

Caitlin McBride

Balmain is bringing supermodels back.

Olivier Rousteing has recruited legendary catwalk queens Cindy Crawford, Claudia Schiffer and Naomi Campbell for the new Spring '16 campaign, filling in a notable gap since they collectively hung up their heels in the '90s.

The trio's sure to be iconic campaign was given a suitably 2016 twist with the French fashion house sharing the campaign imagery, shot by Steven Klein, on Instagram first.

Balmain's media savvy creative director Olivier Rousteing, who has given relative newcomers Kendall Jenner and Gigi Hadid supermodel status, is no stranger to pop culture centric campaigns. For Autumn/Winter, Kendall and her sister Kylie and Gigi and sister Bella featured, as well as including the pair and former Victoria's Secret model the pair and Jourdan Dunn in its diffusion campaign with H&M.

"U made me love FASHION yesterday , U make me love FASHION today , and U re going to make me Love FASHION in the FUTURE [sic]," the caption reads, alongside nine images.

“Balmain has a deep soul, and it’s not only about followers,” Olivier previously told Vogue. “It’s about dreams and love, and I think with this campaign I’m going to show that and go back to its roots. This campaign is about what makes me love fashion, and these three women are exactly that. These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future.”

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