Stylish Kelley has an eye for horses and hats
She comes from Co Galway racing royalty and Kelley Burke knows her horses and her hats.
Kelley's sister Chanelle is married to retired champion jockey AP McCoy, who will be attending Ballybrit, the course which is so special to the family.
He won the Galway Plate in 2010 and Chanelle clinched the Best Dressed trophy in 2005.
This week will be a mixture of pleasure and business for Kelley and Chanelle, who plan to go racing on Wednesday and Thursday.
Kelley then turns her attention to enterprise on Friday when she opens a pop-up of her StyleJump pre-loved designer boutique at the G Hotel, for one day only.
"I started StyleJump because there were so many women I knew who had hats and special pieces that they'd only worn once or twice and my idea behind StyleJump was to release wardrobe equity," explained Kelley, whose grandfather was a jockey and whose parents always owned and trained horses.
A corporate pilot before opening her online business, Kelley's current stock of 1,000 pieces come from 80 consignors.
"Chanelle and I used to borrow our mother's Philip Treacy hats when we started going racing and Philip's from Ahascragh which is eight miles down the road from us in Loughrea."
"I get a lot of clothes now that are only a season or two old. Many women are now considering the re-sale value of pieces when they go shopping. They are shopping with a different mindset."
Bairbre Power Fashion Editor