Start saving now, Gigi Hadid will launch her first capsule collection with Tommy Hilfiger in 2016
Published 17/12/2015 | 10:08
Gigi Hadid has topped off 2015 with yet another major fashion coup - her announcement as the new brand ambassador for Tommy Hilfiger.
The 20-year-old supermodel will star in their Fall 2016 campaign and will launch her first capsule collection with the brand, created in conjunction with the American designer.
“I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers,” Hilfiger said.
“Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’ – her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.”
With the companies set on growing their women's range next year, they've hired the world's most influential rising star, with more than 12 million followers on her social media channels.
“I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” she explained.
“His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.”
The collection will be available in Ireland next Autumn and online at Tommy.com.